Rob Ulitski - 25th Aug 2021

Dan French directs a heartfelt promo for rising star Michael Aldag. 

The video for Tonsillitis features all of the mainstays of a pop ballad video - a broken relationship, snapshots of painful memories - yet reframes them with unique imagery and motifs, through symbolism, colour palettes and locations. 

Aldag's performance section boasts a beautifully shot setup as he plays the piano, with unusual camera angles to keep things fresh and authentic. 


There's a lot of symbolic imagery which took its motivation from the lyrics.

"This was one of my favourite videos yet. Michael was fully on board with the concept which is always a dream, so we could take it by the reins and go for it.

"There's a lot of symbolic imagery which took its motivation from the lyrics. The rose became a metaphor for their relationship and their love. It's like this omnipresent symbol of the status of their relationship which eventually dies out on his chest.

"It was a lot of fun playing with the technical effects, like the driverless car and the long bed sheet camera pull. These and the tattoo took a lot of trial and error testing beforehand. I was shooting myself and comping tattoos onto my chest and all sorts."

PRO Credits


DirectorDan French
ProducerPilar Muro
Production CompanyPapaya Films
1st ADGizem Kuru
Director of PhotographyBen Cotgrove
Focus PullerAnil Duru
2nd ACJosh Bister
GafferOwain Morgan
Art DirectorAnthony Hensman
WardrobeCaitlin Batchelor
Hair & Make-upLouise Hall
Lead actorLaura Costa
Lead actorEmmanuel Akinkuolie
EditorDan French
ColouristTim Smith
Grading companyCHEAT
Post ProducerOana Anghel
Director's RepresentationMarisa Garner Associates
CommissionerMarisa Garner
Label3 Beat
Other creditsProduction Assistant: Sam Harvey Production Runner: Cordelia Grossman Covid Officer: Rachel Liviero Spark: Harrison Newman Art Assistant: Niccolo Binda DIT: Morgan Perry

Rob Ulitski - 25th Aug 2021

Related Content


Nyge X Rushy 'ATM' by Dan French

Nyge makes the surprising journey from London estate to swish polo grounds in this team-up with Rushy. And he makes some big cash withdrawals on the way, in Dan French's video for ATM.

Promonews - 10th Sept 2019

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 11 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 15 days ago