UKMVA-winning, Grammy-nominated director Tanu Muino directs pop superstar Harry Styles in his London pomp, in the gorgeous promo for As It Was. Shot across several remarkable London-based locations - including the Barbican estate, Lindley Hall and the penguin enclosure at London Zoo - this wonderfully dreamlike video ushers in a new era for the artist, combining melancholy with an unabashed sense of freedom and a glimmer of hope. The whimsical art direction and blocking of the scenes feels like a golden-age musical - complete with flamboyant styling and an emotional narrative hook. Styles is absorbing to watch, as always, and the video feels immediately iconic, elevated by the teamwork between the UK and Ukrainian crew.
Rob Ulitski - 14th Apr 2022