NYSU - aka Spanish director Jesus Hernandez - directs a wonderfully eccentric promo for KAWALA. 

The video for Jesse C'mon centres on a man - played by Andy Díaz - who just can't stop shuffling his head to the beat of the track, wearing a happy smile.

Various characters materialise around him, and the environment switches from studio space to house, to inside a vending machine. But despite all of this, he keeps nodding his head, perpetually stuck in a trancelike state. Even as various forces gather to wipe that smile from his face. 

From angry robbers to swing dancers, a baseball bat-swinging piñata-hitter, to a B-movie 50 ft Girlfriend, it's a highly imaginative visual take on the track.

In fact, it is so easy to get absorbed into the playful concept, you might even find yourself bobbing your head to the beat...