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Kawala 'Jesse C'mon' by NYSU

Rob Ulitski - 14th Feb 2022

NYSU - aka Spanish director Jesus Hernandez - directs a wonderfully eccentric promo for KAWALA. 

The video for Jesse C'mon centres on a man - played by Andy Díaz - who just can't stop shuffling his head to the beat of the track, wearing a happy smile.

Various characters materialise around him, and the environment switches from studio space to house, to inside a vending machine. But despite all of this, he keeps nodding his head, perpetually stuck in a trancelike state. Even as various forces gather to wipe that smile from his face. 

From angry robbers to swing dancers, a baseball bat-swinging piñata-hitter, to a B-movie 50 ft Girlfriend, it's a highly imaginative visual take on the track.

In fact, it is so easy to get absorbed into the playful concept, you might even find yourself bobbing your head to the beat...

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Rob Ulitski - 14th Feb 2022

Tags

  • Comedy
  • Pick of the Day
  • Pop
  • Indie
  • Eccentric
  • Playful
  • Random
  • Studio
  • Performance
  • VFX

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Credits

Production/Creative

Director
NYSU (Jesus Hernandez)
Producer
Patricai Puchol
Producer
Ramy Dance
Production Company
Production Company
Garage Films
Executive Producer
Ramy Dance
Executive Producer
Tony Roberts
Production Manager
Jake River Parker

Camera

Director of Photography
Olmo Sobrino

Casting

Lead actor
Andy Diaz

Editorial

Editor
Lluis Murúa

Grading

Colourist
Nadia Khairat

VFX

Post production company
Fake Studio

Agent

Director's Representation

Commission

Commissioner
Connie Mead

Rob Ulitski - 14th Feb 2022

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