A love story blossoms in the most unlikely of locations, in Fred Rowson's playful promo for Mae Muller. The video for I Just Came To Dance plays out like a Gucci shoot on a golf course, with a bit of The Virgin Suicides thrown in for good measure, and sees Mae attract the attention of a golfing guy with gorgeous looks but a flatlining personality.Mae can’t decide whether she wants to get with him or kill him. So, instead, she toys with him.Conceptually opposite to the lyrics of the track - you are definitely not meant to be busting moves in the middle of a golf course, but that doesn't stop Muller and friends - the video is imbued with director Fred Rowson's comedic, slightly surreal style, and it will keep viewers on their toes throughout.

MILTON directs a stirring promo for South London synth-rock band PVA - shot on the move in Corsica and Luxembourg during the group's European tour. Taking place in an undisclosed industrial location, the video is experimental and spontaneous, intercutting haunting snapshots and strobe-lit performance, and creates a captivating atmosphere. "We had very little resources at our disposal which made the creative process more challenging," says MILTON. "However this lead to a playful result of portraying a dystopic all consuming night out."

Commercial directing duo Nott Brothers release their first ever music video, for cult favourites Henge. The video for Wanderlust features a psychedelic romp through a mysterious library, and places the band - kitted out in full alien regalia - at the centre of a comedic mystery. The bizarre affair is punctuated by strobing lights, eclectic costume design and eccentric art direction, and is the polar opposite to any expectation you might have from a library visit. Simultaneously playful and surreal, the video feels like Dr Who on acid, and carefully treads the line between good times and a nightmarish hallucination. “We wanted to encapsulate the band’s on-stage presence, and situate it within a cinematic narrative,” Nott Brothers explain. “The film was a real labour of love, and made for a very long day of shooting!”

Becky Garner directs a vibrantly colourful promo for 220 Kid & S1mba. The bouncy video for Lose Control sees the artists performing against a wavy checkered backdrop, as the screen splits into different patterns and shapes. With breezy performances and a sense of playfulness, it matches the upbeat track and emanates late summer party vibes.

Anton Califano directs an engaging performance promo for Patrick Kearns' Golden, featuring RPEMZ. In a studio environment, we see Kearns and his love interest - played by Jasmine Sumner - playfully interacting, sharing wine and cosying up. Interspersed with the main action, we see featured artist RPEMZ hanging out with Kearns, and Sumner transform into a golden, statuesque figure - quite fitting, given the title of the track. Creative work from the whole team.

Directing duo NoCowboys - Jody Elizabeth and Betty Cutting - direct an effervescent promo for London-based Irish artist April. The concept for 54321 blends shimmery metallic textures and dreamlike performance vignettes, amplifying the hypnotic vibes of the track. The use of in-camera experimentation and reflected light seamlessly blends the multiple setups, giving the whole concept a singular style and aesthetic. "(We) had been looking for an opportunity to experiment with light, installations and in-camera effects for a while, so were delighted when this brief landed from April," say NoCowboys. "The whole process was a big, playful experimentation, as we found and tried different objects and textures to pass light through and bounce off."Massive thanks to art director Jessamy Hadfield for bringing to life and creating the mirror installation based on some terrible sketches we sent. And of course the dream duo of DoP James Chegwyn and gaffer Luca Piercey, producer Brooke Lagana, and Rose Esme Lucas, who we teamed up with again after our Rosie Lowe music video."

Dance producer and cancer patient Cade Margus self-directs an experimental promo for his dance track It Was You. The video cuts between Margus producing the track - showing his process, playing instruments and rocking out to the beat, while apparently under the influence of medical marijuana - and a simultaneous dance setup, with three dancers on a rocky coastline, dancing in an unabashed, freeing manner. "I’m a working filmmaker and new electronic producer currently pursuing my masters at Berklee College of Music," explains Cade Margus, who explains that the video was inspired by his own experience creating the track."I recently produced (It Was You) after eating too much medical weed during chemo treatment for late-stage colon cancer - and I directed this music video about that bizarre experience. I’m hoping people find the story humorously relatable, in spite of a serious situation. It feels quite polished for such a small budget."It does indeed. Optimistic and emotional, the video is a real rollercoaster, and reflects the ups and downs of Margus' journey, and it is terrificually well edited, syncopated beautifully to the beats of the track. And it ends on a slightly surreal but ultimately playful note.

Carla Dauden directs a fun-filled promo for new pop girl Dylan, who shows her mischievous side in Girl Of Your Dreams. The video sees the artist break into her love interest's house - while he's sound asleep - making a raucous mess as she aims to cement herself as the girl of his dreams. The use of playful visual effects - a pair of lips on a hand, moving posters and TV heads - adds a playful spark to the concept, whilst Dylan's absorbing performance will have viewers mesmerised through all of the madness. A bright-coloured throwback to Noughties videos with a fresh, contemporary flourish.