NYSU - aka Spanish director Jesus Hernandez - directs a wonderfully eccentric promo for KAWALA. The video for Jesse C'mon centres on a man - played by Andy Díaz - who just can't stop shuffling his head to the beat of the track, wearing a happy smile.Various characters materialise around him, and the environment switches from studio space to house, to inside a vending machine. But despite all of this, he keeps nodding his head, perpetually stuck in a trancelike state. Even as various forces gather to wipe that smile from his face. From angry robbers to swing dancers, a baseball bat-swinging piñata-hitter, to a B-movie 50 ft Girlfriend, it's a highly imaginative visual take on the track.In fact, it is so easy to get absorbed into the playful concept, you might even find yourself bobbing your head to the beat...