April 'Piece Of Me' by Plum Stupple-Harris
Plum Stupple-Harris directs a sweet and reflective promo for April's Piece Of Me.
Working late into the night, at a takeaway restaurant, April ﬁnds herself deep in the throngs of a shift that feels neverending. Dancing and day-dreaming to kill time, the delivery boy gives April a gift that makes her night just a little bit more fun.
Delightfully optimistic and heartwarming, the video is a perfect showcase for the upcoming pop artist, and boasts excellent cinematography and performances from April and her co-lead, played by Joshua Harriette.
It gives April... the chance to champion vulnerability.
"I was really inspired by this track’s layered and contrasting tones - it has a brave optimism. What struck me about Piece Of Me was how it synced up with my emotional state, whether I was in a happy and hopeful mood or feeling a bit more sombre… that’s what I wanted to capture in this video.
"It aims to be uplifting and inspirational but will also give April - someone who screams with youthful potential and who will likely inspire other young people - the chance to champion vulnerability.
"This video is about the times when we don’t feel that great or we are coasting a little, and some seemingly insigniﬁcant connection develops with another drifter. This new inﬂuence can change us and our lives in profound ways…"
|Production Company||Yellow Fish Group Limited|
|Production Manager||Marcel Beckford|
|1st AD||Liam Desroy|
|Director of Photography||Tomás Brice|
|Focus Puller||Rob Hayward|
|Art Director||Set Sisters|
|Lead actor||Joshua Harriette|
|Other credits||Production Coordinator: Kofi Jr|
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