Nizar Shad directs an upbeat promo for Prinz, Rushwan and Jermaine Edwards.The story of Beautiful Day starts back in 2014, when singer-songwriter Edwards debuted the track in Jamaica. In 2017, ten-year-old Rushawn Ewears was captured singing it by his teacher at school, and after being shared on social media over the next few years, it has recently gained huge popularity on TikTok, leading to this collaboration. The magical journey of the track is complimented by a cheery, optimistic video, which features Prinz performing in and around a church, intercut with footage of Ewears' original school video. Bright and optimistic, it's a great little project that exudes a joyous energy.
Rob Ulitski - 7 months ago