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Prinz, Rushwan, Jermaine Edwards 'Beautiful Day' by Nizar Shad

Rob Ulitski - 23rd Feb 2023

Nizar Shad directs an upbeat promo for Prinz, Rushwan and Jermaine Edwards.

The story of Beautiful Day starts back in 2014, when singer-songwriter Edwards debuted the track in Jamaica. In 2017, ten-year-old Rushawn Ewears was captured singing it by his teacher at school, and after being shared on social media over the next few years, it has recently gained huge popularity on TikTok, leading to this collaboration. 

The magical journey of the track is complimented by a cheery, optimistic video, which features Prinz performing in and around a church, intercut with footage of Ewears' original school video. 

Bright and optimistic, it's a great little project that exudes a joyous energy. 

Rob Ulitski - 23rd Feb 2023

Tags

  • Performance
  • Journey
  • School
  • Collaboration
  • Church
  • Optimistic

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Credits

Production/Creative

Director
Nizar Shad
Producer
Maneet Sandhu
Production Company
Project Leo
1st AD
Benyamin Bakht

Camera

Director of Photography
Matt Perren
Director of Photography
Tom Walder
Focus Puller
Rob Hayward
Steadicam
Ben Eeley

Lighting/Grip

Gaffer
Duane Jay
Spark
Alessandro Bononi

Grading

Colour Producer
Ollie Ireland
Colourist
Jules Willeman
Colour grade company
Absolute

Commission

Commissioner
Lea Ogunlami
Label
Robots
Label
Sony Music

Rob Ulitski - 23rd Feb 2023

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