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Cade Margus 'It Was You' by Cade Margus

Rob Ulitski - 26th July 2022

Dance producer and cancer patient Cade Margus self-directs an experimental promo for his dance track It Was You. 

The video cuts between Margus producing the track - showing his process, playing instruments and rocking out to the beat, while apparently under the influence of medical marijuana - and a simultaneous dance setup, with three dancers on a rocky coastline, dancing in an unabashed, freeing manner. 

"I’m a working filmmaker and new electronic producer currently pursuing my masters at Berklee College of Music," explains Cade Margus, who explains that the video was inspired by his own experience creating the track.

"I recently produced (It Was You) after eating too much medical weed during chemo treatment for late-stage colon cancer - and I directed this music video about that bizarre experience. I’m hoping people find the story humorously relatable, in spite of a serious situation. It feels quite polished for such a small budget."

It does indeed. Optimistic and emotional, the video is a real rollercoaster, and reflects the ups and downs of Margus' journey, and it is terrificually well edited, syncopated beautifully to the beats of the track. And it ends on a slightly surreal but ultimately playful note. 

Rob Ulitski - 26th July 2022

Tags

  • Director's notes
  • New Director
  • Dance
  • Playful
  • Optimistic

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Credits

Production/Creative

Director
Cade Margus
Producer
Cade Margus

Camera

Director of Photography
Zachary Grullon

Lighting/Grip

Gaffer
Lou Blackmon

Choreography

Choreographer
Selah Hampton

Editorial

Editor
Devin Stevens
Editing company
Uppercut

Grading

Colourist
Taylor Schafer
Colour grade company
Uppercut

Rob Ulitski - 26th July 2022

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