Commissioner

Kim Jarrett

A naughty schoolboy&nbsp;goes on a sugar-fuelled rampage, in French director and graphic designer&nbsp;So Me's promo for Riton's infectious Sugar - featuring&nbsp;Soaky Siren.&nbsp;The eccentric promo sees the young rascal (played by&nbsp;Ethan Wesley) tear up the town, stealing various sugary treats in a riotous, explosive adventure - much to the dismay of the poor people trying to go about their day.With&nbsp;frantic, in-your-face cinematography, a great supporting cast,&nbsp;some laugh out loud moments - as well as some lively choreography - it's a brilliant video that takes a fun concept and pulls it right to the edge of absurdity... and the track couldn't have asked for a more catchy visual.&nbsp;[imgtoken data:1][imgtoken data:2]

United Kingdom

Oian Arteta

Road Casting

Yéléna Dos Santos

Lucy Isobel-bonner

So Me

Luke Tierney

Hands 

Iconoclast

Krunal Saardani

Matias Boucard

Cora Rodriguez

Maëva Tenneroni

Lana Salfiti

Nycollas Abreu

George Cassavetti

Beau Williams

Thomas Nicholson

Ellie Spigariol

Laura Swaine

Molly Whiteley

Jon Echeveste

Thomas Canu

Ethan Wesley

Atlantic Records

Electronic

Riton ft Soaky Siren 'Sugar' by So Me

Riton-Ft.-Soaky-Siren-'Sugar'-by-So-Me

Philip Watson directs an innovative AI visualiser for the return of the&nbsp;BRIT-nominated DJ/producer Riton.&nbsp;This visual for Sugar&nbsp;is a suitably super-sweet, candy-coated AI experiment, developed by the WMG Global Data Science team in conjunction with Atlantic's Kim Jarrett and Daisy King.This was created using Stable Diffusion - which generates images based off of text descriptions - which was further trained on Riton’s face and moodboards. The team were also able to make the visuals react to the audio using AI, isolating audio individual elements and feeding them back into the animation.“It was a really exciting collaboration between data science and Atlantic’s creative team as we refined the aesthetic together,"&nbsp;explains&nbsp;Watson, who headed up the visualiser’s creation.Say hello to your most vibrant dreams and vivid nightmares, as this project seamlessly blends the opposing dream states into one magical aesthetic.

Philip Watson

Producer

Dance

Riton ft Soaky Siren 'Sugar' by Philip Watson

Riton-'Sugar'-by-Philip-Watson

LOOSE directs a fun promo for Fred Again..., celebrating the day that his new album came out.&nbsp;The video is prefaced by a message from the artist, who explains that he put out a call for fans to congregate in Hyde Park in central London&nbsp;with their bikes to celebrate the release of his new project. What ensued was a rather chaotic yet celebratory event.&nbsp;Presented in a mix of vertical and traditional 16:9 videos, the concept makes use of user-generated footage&nbsp;intercut with snapshots of Fred's POV, as the group ride haphazardly around London streets.&nbsp;The spontaneity of the concept and rudimental footage gives the video an organic, truthful feel, and proves that sometimes the simplest ideas can create something super effective.&nbsp;

LOOSE

Alex Ayodele Otele

Theo Hue Williams

Carina Etae

Atlantic

Fred Again.. 'Clara (the night is dark) [London Rideout 27 October 2022]' by LOOSE

Fred-Again..--'Clara-(the-Night-Is-Dark)-[london-Rideout-27-October-2022]'-by-Loose

Get ready for another action-packed Joel Corry video by Elliot Simpson -&nbsp;this time with Tom Grennan along for the ride.&nbsp;The promo for Lionheart sees Corry and Grennan blindfolded and taken to a secret location&nbsp;to compete in a military assualt course, pushed to their limits by a stern-looking set of instructors, led by Molly McCann - aka 'The Meatball'.&nbsp;Boasting plenty of cinematic setups - captured through dynamic handheld shots and slick drone footage - the video remains upbeat and fun, with an enigmatic edge.&nbsp;And boy, do those chaps look happy when they make it to the finishing line...

Elliot Simpson

Jake Bishop

Park Village

Dan Curwin

Max Hodgkinson

Jack Maddison

Adam Booth

Josh Tue

Dexter Holt

Alex Gregory

No.8

Ewan Mcintosh

Joel Corry X Tom Grennan 'Lionheart' by Elliot Simpson

Joel-Corry-X-Tom-Grennan-'Lionheart'-by-Elliot-Simpson

Troy Roscoe teams up with KSI for another ambitious collaboration, with the video for Summer Is Over.&nbsp;The slick visual sees KSI at an end-of-summer barbecue, moving around the scene and performing as the other guests celebrate in slow motion.&nbsp;VFX-heavy yet completely seamless - even with scattered showers, grey skies and&nbsp;various liquids and textures to contend with&nbsp;- it's a brilliant concept executed to perfection.&nbsp;"Hands down one of the hardest shoots I’ve had to date," Roscoe says. "Anyone that is either edit or visual effects savvy will be able to appreciate the complexity of the concept."On paper it's simple: KSI walking through scenes performing whilst everybody is in slow motion. But actually executing that with typical British weather as a factor, proved far from simple. But we pulled it off!&nbsp;"We shot the video on Monday and was complete by the Friday! I’m so proud of my team and the hard work that went into it and as always KSI is a pleasure to work with."

Ash Halliburton

Troy Roscoe

Maya Dufeu

Marisa Garner Associates

Just Fred

Miguel Carmenes

Fred Bonham Carter

Marisa Garner

Laura Manners

Jack Meredith

Harry Coleman

Alex Mccallister

John Holloway

Edit Egg

Megan Lee

Electric Theatre Company

KSI 'Summer Is Over' by Troy Roscoe

Ksi-'Summer-Is-Over'-by-Troy-Roscoe

Wei Prior directs a punchy performance promo for Hannah Grae.&nbsp;The video for Propaganda wears its Noughties influences on its sleeve, and sees the artist and her band appear against&nbsp;a perpetually tracking white backdrop.&nbsp;Adorned with scribbles and little animations, it's an engaging concept with plenty of attitude, and feels like a mix between Sugababes' iconic video for Overload and a punkier Hannah Montana.

Cha Chaan Teng

Ruairi Horan

Wei Prior

Omar Sultan

Bill Kingsnorth

Atlantic Uk

Hannah Grae 'Propaganda' by Wei Prior

Hannah-Grae-'Propaganda'-by-Wei-Prior

Directing duo NoCowboys - Jody Elizabeth and Betty Cutting - direct an effervescent promo for London-based Irish artist April.&nbsp;The&nbsp;concept for 54321 blends shimmery metallic textures and dreamlike performance vignettes, amplifying the hypnotic vibes of the track.&nbsp;The use of in-camera experimentation and reflected light seamlessly blends the multiple setups, giving the whole concept a singular style and aesthetic.&nbsp;[imgtoken data:1]"(We) had been looking for an opportunity to experiment with light, installations and in-camera effects for a while, so were delighted when this brief landed from April," say NoCowboys. "The whole process was a big, playful experimentation, as we found and tried different objects and textures to pass light through and bounce off."Massive thanks to art director Jessamy Hadfield for bringing to life and creating the mirror installation based on some terrible sketches we sent. And of course the dream duo of DoP James Chegwyn and gaffer Luca Piercey, producer Brooke Lagana, and Rose Esme Lucas, who we teamed up with again after our <a href="https://www.promonews.tv/videos/2021/09/30/rosie-lowe-paris-texas-nocowboys/73101" target="_blank">Rosie Lowe music video</a>."

Jessamy Hadfield

NoCowboys

Brooke Lagana

Dirty Films

Luca Piercey

James Chegwyn

Ben Parkin

Alex Bedford

Rose Esme Lucas

Tom Bearne

Michael Hoad

Jess Waterhouse

Dan Maxley

Rascal Post

April '54321' by NoCowboys

April-'54321'-by-Nocowboys

The Trash Factory (aka James Arden)&nbsp;continues his collaborative streak&nbsp;with Dylan Fraser, with&nbsp;this transcendent ride for Vampire.The hypnotic visual&nbsp;sees Fraser holding onto featured artist Alaska&nbsp;Reid, as they ride a motorbike through coruscating lights and an abstract otherworld.&nbsp;The theme&nbsp;of showing your worst self in front of a loved one is&nbsp;visualised by a bold step into horror at the end, which acts as a perfect climax to the haunting yet surprisingly intimate promo.&nbsp;

Joshanne Dar

Renäta Fabri

Trash Factory

Alessia Lendrum

OB Management

Lowkey Films

Krunal Saadrani

Ronnie McQuillan

Vanessa Mc Donnell

Joshua Jacob

Anna Brooks-beckman

Chay Mcgill

Rafal Rakoczy

Kristiana Zhekova

Eliza Clarke

Shaquilla Alexander

James Arden

Alex O'Brien

Nomad Editing Company

Dylan Fraser ft Alaska Reid 'Vampire' by Trash Factory

Dylan-Fraser-'Vampire-(with-Alaska-Reid)'-by-Trash-Factory

Balan Evans directs an impressive double feature of live performances for Paolo Nutini, for tracks for the long-awaited new album.&nbsp;The first of the two films - for Lose It - is an enigmatic, red-hued performance piece, packed full of vigorous energy and frenetic camerawork, perfectly complementing the commanding track.The second of the films - for Through The Echoes - has a vintage, nostalgic feel to it, and whilst the overall vibe is more relaxed, the performance is equally as compelling.&nbsp;&nbsp;[vidtoken data:0]DoP&nbsp;Adam Barnett handles the contrast of the two videos perfectly, giving them each a distinctive style whilst leaving enough of a similarity to anchor the connection.Echoing Nutini's celebrated Abbey Road Live Session eight years ago, this splendid double feature of live videos&nbsp;is a terrific way to reintroduce the world to one of the UK's most celebrated artists.<blockquote>I will never forget those intimate performances we all witnessed.&nbsp;&nbsp;</blockquote>"This was an incredibly daunting job," says Evans. "Those previous Abbey Road Sessions have been such an inspiration to me, and in truth, I am just a big fan of his music. It felt like a lot of creative responsibility to make something that reflected the integrity of the songs and Paolo as a performer. It was a long process, but I think all the better for it."Paolo and I got to meet and discuss ideas, develop them and build a rapport before shooting, something that so rarely happens. We had a lot of fun, the audio and visual teams really came together, [and] I will never forget those intimate performances we all witnessed. Truly special."

Balan Evans

Jack Bradley

OB Productions

Adam Barnett

Sam Holmes

Alasdair Copland

Dean Zimarakis

Sofia Paradis

Steve Shaw

Jakob Thorhallsson

Singer-songwriter

Paolo Nutini 'Lose It' & 'Through The Echoes' (Live In The Bittersweet) by Balan Evans

Paolo Nutini - Through The Echoes (Live In The Bittersweet)

Paolo Nutini - Lose It (Live In The Bittersweet)

The Trash Factory lives up to his director moniker in this excellent video for Dylan Fraser.&nbsp;In the video for&nbsp;Apartment Complex On The Eastside, we see the artist in a sea of trash, getting pushed around by passing pedestrians until he breaks out into a much roomier exterior space.From the custom set design through to the inspired colour palettes, it's a simple concept that is imbued with passion and creativity, which elevates it to a whole new level.&nbsp;[imgtoken data:1]<blockquote>I wanted Dylan to be physically overwhelmed...</blockquote>"[The video is about]&nbsp;feeling like the world is fucked, that you're just a passing person in an indifferent urban sprawl, but finding some freedom in that pessimism," says James Arden - aka The Trash Factory.&nbsp;"Built around the thought-provoking opening lyric - 'Someday I will lay beneath some new apartment complex on the Eastside'&nbsp;- I wanted Dylan to be physically overwhelmed by rushing pedestrians who don't give a shit about him. So, continuing my fondness for burying musicians in their own music videos, we decided to throw trash at Dylan until he was engulfed completely.&nbsp;"Visually, this video was heavily inspired by 90s Radiohead promos, the absurd films of Roy Andersson, and one specific shot in Spiderman 2 where Peter Parker is bashed around picking up his books on campus, that I became obsessed with and wanted to include in a video. I'm glad it found its home."&nbsp;And so are we.&nbsp;

The Trash Factory

Reprobates

Joshua Jacobs

Andi Chu

Black Kite Studios

Alternative

Dylan Fraser 'Apartment Complex On The Eastside' by The Trash Factory

Dylan-Fraser--'Apartment-Complex-On-The-Eastside-'-by-The-Trash-Factory

James Blunt ticks off a remarkable bucket-list of heart-pounding activities, without ever leaving the studio, in Moon's wonderfully silly video for Adrenaline.From skydiving to rollercoaster-riding to delivering a baby (and lots more besides), James is experiencing every possible adrenaline-rush, but its soon clear that he's been added to variety of stock footage scenarios. Sometimes its pretty seamless, other times definitely not so.It's daft and likeable, and excellent use of a green screen shoot. It's also a further demonstration of James Blunt's determination to not take himself too seriously, and it's&nbsp;sure to put a smile on your face.

Moon

Stuart Hall

Charlotte Armer

Janine Frank

David Wright

Stephanie Kennedy

Jos Bitelli

Chris Dowling

Gemma Aldous

Chris Brown

Sam Davey

Stefan Abingdon

Polly Millner

James Blunt 'Adrenaline' by Moon

James Blunt - Adrenaline (Official Music Video)

Plum Stupple-Harris presents a heartfelt and moving story in his promo for Ella Henderson's Brave.&nbsp;Inspired by the director's&nbsp;own mother, we see touching scenes between actress Aimee Kelly and the fabulous Kingsley Meadham, culminating in a beautiful narrative of love and finding a way back&nbsp;to those who matter most.The narrative in the video is authentic and relatable, touching upon many of the pressures of motherhood, and Henderson's poignant performance fits seamlessly within the concept.&nbsp;"I think in order to be a mum you have to become stronger than anyone else around you," says Stupple-Harris.&nbsp;"Which is often why mums are the last people to seek support and care for themselves - there is always someone smaller and more vulnerable to prioritise. Mums rock!"Endless thanks and love to one of the best crews I've had the pleasure to work with. Same for Luke Biggins, who tragically passed during the making of this video. His kindness and devotion will always be remembered."

Plum Stupple-Harris

Talor Hanson

Yellow Fish Group

Luke Biggins

Kofi Jr

Pol Gill

Tomás Brice

Rob Hayward

Daisy Hyland

Mat Nolan

Louis Tarbuck

Joseph Crone

Katie Prescott

Bridget Gardiner

Miles Berkley-smith

Jon Dobson

Wash

Aimee Kelly

Melissa Massey

Victoria Adcock

Lisa Laudat

Ella Henderson 'Brave' by Plum Stupple-Harris

Ella-Henderson-'Brave'-by-Plum-Stupple-harris

A heavy cloud looms over a series of characters in Greg Davenport's pensive promo for Honne, featuring Khalid.&nbsp;Shot in an observational fashion, the concept visualises themes of introspection and retreating into oneself, through gentle vignettes which hint at a backstory and narrative, but focus more on the feeling and emotion involved in a moment.&nbsp;Beautifully put together, Davenport strikes a rare balance of quantity and quality of setups, capturing an unplaceable mood and feeling in every single shot.&nbsp;

Kim Jarrett

Commissioner

Featured Work