Commissioner

Kim Jarrett

Following in the footsteps of the UKMVA-nominated Nice To Each Other, Lady Lady and Man I Need, Jake Erland's new video for Olivia Dean recreates the style of a classic Hollywood musical - but this is the most sophisticated and perfectly realised of the bunch.As in previous videos, Olivia is the focal point in choreographed sequences in So Easy. It suits her perfectly. Only here, she moves into different scenes and there is a sense of a narrative - a picturebook version of everyday life, like in a Stanley Donen movie,&nbsp;in which Olivia has an important role: matchmaking other people's love lives.Erland and his returning team, including production designer Furmaan&nbsp;Ahmed and choreographer Meshach Henry, have been given a bigger canvas for this video - likely&nbsp;due to the success of their previous videos in helping Dean enjoy a chart-topping hit with her second album, and helped by shooting this on a stage in Sofia. They have certainly risen to the challenge to make something lovely.[imgtoken data:1]&nbsp;&nbsp;

United Kingdom

Furmaan Ahmed

Simone Beyene

Jake Erland

Rowan Mackintosh King

Park Pictures

Louis Danckwerts

Dimitar Petrov-Caisa

Fran Thompson

Shelley Jones

Maria Atanasova

Elena Radeva

Austin Phillips

Atanas Stoyanov

Vania Ivanova

Boby Belberov

Isabella Furness

Meshach Henry

Alex Predko

Anchous

Tim Smith

Rascal Post

Capitol Records

Olivia Dean 'So Easy' by Jake Erland

Olivia Dean - So Easy (To Fall In Love)

Tyrus directs a coruscating, atmospheric promo for dance&nbsp;producer Sub Focus, featuring Fireboy DML and Irah.&nbsp;The video for Original Don is a quick-cut black and white promo, with enigmatic performance setups and feverish dance moves taking centre stage.&nbsp;Keeping things slick and simple, everything takes place in a large industrial space, with strobing lights and projections blurring together in frantic harmony.&nbsp;A rousing visual to get you off your seat.[imgtoken data:1][imgtoken data:2]&nbsp;

Alysha Patel

Kash Powell

Rory Clarke

Oliver Whitworth

Aga Dziedzic

Tyrus

Bertin Avdiu

Mouthpiece

Academy Films

Ken Liew

Cassius Kane

Sarah Jaffe

Heza Jalloh

Katya Chatwell

Max Tuite

Ruby Yu

Lucy Grinham

Samuel Maton

Slink Post

Danyal Kadir

Electric Theatre Collective

Island Records

Dance

Electronic

Sub Focus Ft. Fireboy DML And Irah 'Original Don' by Tyrus

Sub-Focus-Ft.-Fireboy-Dml-And-Irah-'Original-Don'-by-Tyrus

Relta directs the official short film for Kojey Radical's new album, charting the artist's self-appraisal at a crucial moment in his life through an ambitious twist on music video conventions. &nbsp;In Don't Look Down -&nbsp;inspired by the album of the same name - Relta builds a world around Kojey that is, on the face of it, highly music video-friendly. It starts with a house party, but the host and star of the show, is struggling to cope with the situation. What follows is impressive, not just for Kojey's performance - which is excellent - including his frankness about experiencing any mental fragility, but that the film continues to subvert expectations.In the film, Relta and team have made a real benefit with their imaginative approach to environment is reflecting Kojey's state of mind. The rooms of a house (or houses) are revealed to be part of a connected studio set. This is clear in the part of the film devoted to the track Rule One&nbsp;- which was also released as <a href="https://www.promonews.tv/videos/2025/06/04/kojey-radical-ft-bawo-rule-one-relta/91309" target="_blank">a separate video</a> - but feels more meaningful as part of the bigger picture of the film, where the music video language of the dreamscape comes with a wider message.&nbsp;&nbsp;&nbsp;Relta also deals with a sizeable cast, almost throughout the film, who are playing the both the important people and minor figures&nbsp;in Kojey's life, which also highlights both the pressure and the rewards. It allows guest performers Bawo and Ghetts&nbsp;to fit seamlessly into this world. But ultimately it all serves to push the theme of Kojey's personal journey, and his embracing of real-world responsibilities, in a way feels both personal and entirely&nbsp;relatable.&nbsp;So this is&nbsp;an inspired and accomplished piece, and an excellent effort from all involved.&nbsp;[imgtoken data:1]&nbsp;[imgtoken data:2]

Toni Blaze

Relta

Anastasia Liasi

The Corner Shop

Jeff Cellis

Billy Kendall

Tess Mitchell

Katie Scott

Jack Green

Anthony Adjai-clinton

Owen Diplock

Oscar Maxmillis

Phoebe Swiderska

Bianca Simone

REPmedia

Lauren Harewood

Autumn Jensen Casting

Tom Mangham

Black Kite Studios

Matt Hutchins

Hip Hop

Kojey Radical 'Don't Look Down' (short film) by Relta

Kojey-Radical-'Don't-Look-Down'-by-Relta

Douglas Reddan directs a nostalgic live performance promo for Say Now.&nbsp;Living their 2000's girlgroup fantasy, the video for Brick By Brick - Unplugged boasts a Noughties-era aesthetic, visually anchored to daytime TV performance shows.&nbsp;With a lo-fi aesthetic, vintage overlays and a playful reinterpretation of the format, it's a striking visual,&nbsp;which lays all the focus on the performance and stylistic flair.

Douglas Reddan

Hurry Sundown

Jeffrey Celis Hurtado

Naoise Kettle

Greg O’reilly

Atlantic Records

Lola Webster

Say Now 'Brick By Brick - Unplugged' by Douglas Reddan

Say-Now-'Brick-By-Brick---Unplugged'-by-Douglas-Reddan

Confidence Man returns with another bold swing at pop absurdity in their latest video by India Harris&nbsp;- featuring fellow pop star&nbsp;Jade. Already buzzing across TikTok and fresh from its live debut at Glastonbury, the track now arrives with a hyper-stylised absurdist narrative.The cinematic, colour-drenched video for Gossip&nbsp;is laced with tongue-in-cheek irony. Taking place in a surreal dive bar where Confidence Man and Jade encounter cloned versions of themselves, they each indulge in wild, debaucherous behaviour, as a visual analogy for the track’s theme: gossip.&nbsp;Between moments of playful choreography and striking styling, a game of Russian Roulette triggers a chain reaction of chaos, with the fired bullet ricocheting through the bar and picking the cast off one by one. The camera captures the chaos, moving between static frames, dramatic crash zooms, and rhythmic dolly shots - always pulsing in time with the beat.Part-Western, part-Mafia flick, the video immerses viewers in its own off-kilter world, ideated by director India Rose Harris. A surreal visual feast packed with irony and attitude that showcases her unique and playful approach to visual storytelling.INDIA HARRIS:“I loved the 00’s weirdo club vibe of the track so straight up I knew the video had to be some kind of bonkers narrative. The concept sparked from the idea that a disjointed bar full of cloned versions of the same person, somehow became synchronised in a moment before descending into chaos.&nbsp;"I wanted it to be this blend of Western, meets Mafia, meets East London pub/dive bar with classic Con Man irony interwoven. Bring Jade’s perfect character building into the madness of Confidence Man’s world and voila!”[imgtoken data:1][imgtoken data:2]

India Harris

Biba Thomas

Stink Films

Dom Mckiernan

Janet Planet

Polydor

Sony Music

Peggy Digioia

Blake John Wood

Billy French

Joel Hördegård

Ollie Munks

Ranya El Rafaey

Ellen Green

Zack Tate

Jamie McFarland

Grace Ellington

Aaron Carlo

Mike O’Gorman

Thomas Goldser

Amanda Jenkins

Avenues

Sam Howells

Ben Ferren

Ethos Studio

GGXD

Valentina Tarelli

Confidence Man & JADE 'Gossip' by India Harris

Confidence Man & JADE - gossip (official video)

Douglas Reddan directs a riveting dancehall-inspired video for the returning Mahalia's new single Instructions.&nbsp;The Irish dancer and choreographer-turned-director brings&nbsp;the Jamaican energy of Mahalia's song to the screen in a London warehouse scenario that vibrates with excitement. Featuring an array of dancers and cast and a feelgood vibe -&nbsp;everyone literally rocks to the left and the right&nbsp;- the R&amp;B singer finds herself drawn into the scene and the euphoria of her surroundings.Continuing the momentum of his recent work for CMAT&nbsp;and Say Now, it's another step up for Reddan - who was also recently nominated for two Young Director Awards in Cannes, and has now signed to Hurry Sundown for music video representation.[imgtoken data:1]&nbsp;[imgtoken data:2]&nbsp;&nbsp;&nbsp;

Fingal Green

Tilda Bonham Carter

George Traynor

Melo

Alize Demange 

Zoe Gunn

Shotgunn

Dylan Schultz-soo

Joey Knox

Elsa Grace Collingwood

Miti Lebere

Niels Halle

Mira Jebari

Jaz Hope Lanyero

Niall Candy

Kareem Jarche

Sharon Chung

Wash

Dancehall

Mahalia 'Instructions' by Douglas Reddan

Mahalia - Instructions

Girl group Say Now are back with another choreo-driven video directed by Douglas Reddan - following the explosive <a href="https://www.promonews.tv/videos/2025/04/22/say-now-cant-keep-beat-douglas-reddan/90784" target="_blank">Can't Keep A Beat</a> - inspired by the videos for Destiny's Child's Say My Name&nbsp;and Sugababes' In the Middle.The promo for Brick By Brick is a fierce showcase for the feisty trio, each in different rooms with a man they have 'built' - brick by brick,&nbsp;as the song suggests.

Zee2ayy Ltd

Gabriel Mango

Arran Green

Bradley Stearn

Zacc Milne

Noemi Adebiyi

Patrick Corr

Say Now 'Brick By Brick' by Douglas Reddan

Say-Now-'Brick-By-Brick'-by-Douglas-Reddan

Troy Roscoe reunites with social media superstar and rapper KSI for another eye-popping visual blockbuster. And this one might be the biggest of the lot.The video for Catch Me If You Can is a sci-fi spectacular, with KSI materialising in a future city of floating supercars, dicing with a rival driver, playing basketball with a fireball of Earth, arriving on a rooftop to orchestrate a windstorm of cash through the skyscrapers.&nbsp;It's a perfect blend of hyperreal VFX and explosive action&nbsp;with KSI's unassailable charisma, and a blockbuster from start to finish.&nbsp;"Maybe my favourite video to date," says Troy.&nbsp;"It’s rare I get the chance to go all-in on green screen and trust entirely in visual effects - but this one was that dream scenario. With my background in VFX, opportunities like this are what I live for, and I got to pull out every trick in the book."KSI wanted something wild, something that matched the energy of the track - and that gave me the green light to build a world that leans into the lyrics but still feels surreal and unpredictable. We had just three weeks to deliver the full video with heavy VFX, and the team smashed it."Even the shoot day was intense - 12 hours, back-to-back setups, no room for mistakes. It took quick decisions, a clear vision, and a crew that was fully locked in. Proud doesn’t even begin to cover it."[imgtoken data:1]

Vivan Nwonka

Troy Roscoe

Micheal Newton

Marisa Garner Associates

Ocurens

Charlie Relph

Rick Joaquim

Emmanuelle Le Chat

Marisa Garner

Matt Turner

Akey Delano

Justin Theodore

Gianni Morreale

Luke De Borde

Danni Baxter

Sam Storey

Shamara Roper

Megan Lee

Ben Imber

Karen Arakelian

KSI 'Catch Me If You Can' by Troy Roscoe

Ksi-'Catch-Me-If-You-Can'-by-Troy-Roscoe

For the first single from multi-hyphenate artist and rapper Kojey Radical after a three-year hiatus, Relta directs a compelling video capturing his performance and how it radiates through a series of connected rooms.The video for Rule One unfolds in a kinetic style, beginning as Kojey performs as he exercises vigourously on a running machine, then visually panning through adjoining&nbsp;rooms - a group of girls' listening to the music on headphones, his collaborators Bawo and Swindle relaxing with friends.Each flicker between different rooms exploring the power of focus and dedication in life, the viewer gets the sense they are on the journey with Kojey through his mind and lyrics and he lays out his rules for life."I’ve admired Kojey’s work for almost 10 years now - longer than I’ve been directing," says Relta. "So I suppose it makes sense that I placed a lot of importance on this project. Thankfully I had the most wonderful team around me who made my somewhat ambitious creative come to life."We built three adjoining sets, each with their own tones and emotional weight. The song felt militant and authoritative to me, and being Kojey’s first release in several years, I was keen to have his performance shots feel just as impactful, seeing him training in a surreal space &amp; powering the surrounding rooms."I also loved the way Kojey paid homage in the song and we managed to sprinkle in a couple more nods in the video, as well as seeing the next generation taking notes themselves. The entire video was shot in an intense three hour window and looking back it’s all a bit of a blur, but I couldn’t be happier with how it came together."

Chloe Ensor

Reece Whiteley

Harry Crum

Jeff Celis

Tess Mitchel

Nahal Ashrafi

Antony Adjai-clinton

Frances De Havas

Kojey Radical ft Bawo 'Rule One' by Relta

Kojey Radical - Rule One (feat. Bawo) [The First Chapter]

Lauren Luxenberg directs an inspired&nbsp;conclusion to her trilogy of videos for rapper Youngs Teflon.&nbsp;Following <a href="https://www.promonews.tv/videos/2025/04/14/youngs-teflon-da-gutter-lauren-luxenberg/90704" target="_blank">Da Gutter</a>&nbsp;and <a href="https://www.promonews.tv/videos/2025/04/22/youngs-teflon-brownin-lauren-luxenberg/90791" target="_blank">Brownin</a>, the video for Ain't Right sees Youngs finally find out who's been watching him through the past two vids&nbsp;- and it comes as quite a surprise.Boasting creative performance vignettes from Youngs and Blaqbonez, plus&nbsp;a thoughtful narrative, the video makes use of interesting perspectives and framing to elevate the aesthetic, keeping things fresh with every scene.&nbsp;Great work and a fitting end to a strong multi-video project.&nbsp;