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Rag'n'Bone Man 'All You Ever Wanted' by Will Hooper

Rob Ulitski - 4th Feb 2021

Will Hooper kicks off the New Year with an impeccable promo for Rag’n’Bone Man’s All You Ever Wanted. 

Visualising the song’s social commentary on overpopulation and gentrification, Hooper presents the idyll of a pristine model village, bringing his trademark charm and wit to the table.  As the track progresses however, the layers are peeled back to reveal the reality hidden beneath: an unhinged dystopia playing out in live action.

Every detail in the video had to be meticulously planned out through a series of animatics and storyboards. This took place weeks prior to shooting, in order for the model village set build - led by Jennifer Kidd - to work with the matchframe scenes in the live action.

This attention to detail has paid off - the video is a stunning and unexpected take on very important themes, with an unforgettable aesthetic and visual style, which perfectly complements Hooper's recent steps into the bizarre and uncanny. 

WILL HOOPER: 

We wanted it to be fun and playful - but possess quiet observational messages.

"There is a clear vein of social commentary that runs through the lyrics and it was important to Rory for it to be addressed in the visual. So, I initially wrote this concept about a model train being this constant, ever-circling a model village as it changes over time.

"In the first draft I had Rory’s face planted on the front of the train, Thomas The Tank Engine-styley. But that was quickly reined in - probs for the best - and we ended up going with Rory as a passenger on the model train as he watches the changing landscape out the window.

"One of the biggest challenges was to get this right tonally. We didn’t want this to be a preachy, 'feel shit about everything' video. We wanted it to be fun and playful - but possess quiet observational messages."

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Rob Ulitski - 4th Feb 2021

Tags

  • Surreal
  • Pop
  • R&B
  • Model village
  • Train Set
  • Overpopulation
  • Gentrification
  • Miniatures

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Credits

Production/Creative

Director
Will Hooper
Producer
Emma Wellbelove
Production Company
Executive Producer
Laura Northover
Production Manager
Sebastian Jowers
Production Manager
Jack Bingham
1st AD
Ty Hack
1st AD
Steven Enriaiyetan

Camera

Director of Photography
Molly Manning Walker
Focus Puller
Jerry Pardon
2nd AC
Ines Duarte
Focus Puller
Alasdair Baines
2nd AC
Josh Tiley

Lighting/Grip

Gaffer
Amir Moulfi
Gaffer
Leopold Neassens

Art

Art Director
David Hamilton

Wardrobe

Wardrobe
Emma Lipop
Hair & Make-up
Nohelia Reyes

Casting

Casting director
Hannah Ashby Ward

Editorial

Editor
Editing company

Grading

Colourist
Richard Fearon

VFX

VFX
Jack Stone
Post production company
Black Kite Studios

Commission

Commissioner
Dan Millar

Misc

2nd Unit DoP
Oliver Ford

Other credits

Model Town Art Director

Jennifer Kidd @ Scale Model Studios Ltd

V/O Artist

April Pearson

Sound Mixer

Alexander Wells

Production Assistant

Maisie Spratt

2nd AD

Miles Lacey & Jason Osborne

Lighting Cameraman (Miniatures)

Max Halstead

Focus Puller (B Cam)

Ilaria Fulvio & Benjy Kirkman

Camera Trainee

Bridie Bennett

Grip

Pete Olney

Electricians

Ali Celis, Mantas Veteikis, Peter Tomasikiewicz, Alexandro Celis

Riggers

Neil Dengal & Martin Smith

DIT

Euan Coe @ We Are Hue

Projector Technician

Harry Ricardo

Art Director

Katherine Burke

Art Dept Assistants

Bella Harwood, Max Bagshaw, Conor Mason

Scenic Painters

Sarah Hall, Daisy Smith, Aaron Harris

Costumer Assistants

Tom Lipop, Rhian Teasdale

Hair & Make Up Assistant

Lizzie Checkley

Model Makers

Natalie Jones, Saskia Tomlinson, Jviar Rodriguez

Model Painter

Alice Simonato

3D Modeller

Sam Roe

3D Model Printing

Stuart Radmore From Bluecast Jewellery

Medic

Alex Gardner

Covid Testers

Alexandra Redmond & Ryan Elliot

Medic

David Connell

Winnie Driver

Andrew Thurlbourne

Medic

David Connell

Runners

Abbey Cassal, Lottie O'Connel, Kitty Rajakulasingham, Shaun Rhodes

Special Thanks To

Matthew Suddaby @ Panavision And SHL Film Lighting

Rob Ulitski - 4th Feb 2021

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