Ned Botwood - 10th Sept 2019

How do you spend the day with your cool Uncle Stormzy? You bring a notepad. Stormzy is a mentor in this typically ambitious video by Henry Scholfield, starring the artist’s real-life nephews. 

Scholfield has had a hell of a year. His videos are ubiquitous and his name has become shorthand for a specific brand of technical flair. You know when you’re watching one. Through his work on Vossi Bop, Boasty, IDGAF and New Rules, the director has developed a distinct visual syntax: a free-flowing approach to space, utilised through innovative transitions, complex blocking and choreography. This style has become inseparable from London, and has inspired a host of imitators.

With an exhausting location count, an innovative use of digital zoom, and a loose approach to speed, Sounds of Skeng seems to share the most DNA with the star-studded video for Boasty. Big budget grime videos are a hotbed of digital and practical effects, but the breakneck speed of this video is so impressive, even the famously feral YouTube audience have sat up to pay attention. A popular comment reads: “Director: Enough camera angles? Stormzy: AHHHH ISIT!!!!!” Quite. The video was shot by regular collaborator Kanamé Onoyama, and edited by Thomas Grove Carter at Trim.

HENRY SCHOLFIELD:

"When we were doing rehearsals for Vossi Bop I was watching Stormz with his two little nephews. He was explaining to them what was going on, educating them but also telling them how to behave themselves... He was kinda something this Uncle Junior… that’s what he is to them. So when this came along that kinda popped into my head… him telling them all about who Mr. Skeng is.

"Stormz and I wanted to make a visual that quipped on the lyrics and felt like a proper ‘grime video’, but with all the elemental ambitions of an old school Hype Williams clip. So it all kinda fell into place.

“Allyas and Omari (his nephews) were brilliant in a way it was kinda like art (or whatever!) imitating life, with Stormz giving them beats, direction and keeping them on track and in check. They had a lot of fun… we all did!”

PRO Credits

Credits

DirectorHenry Scholfield
ProducerNick Hayes
Executive ProducerDaniella Manca
Executive ProducerPolly du Plessis
Production ManagerLaura Thomas-Smith
1st ADDaniel Smith
Director of PhotographyKaname Onoyama
Art DirectorLiz El-kahdi Brown
WardrobeTerri Higgins
Hair & Make-upKarla Q Leon
EditorThomas Grove Carter
Editing companyTrim Editing
ColouristJonny Thorpe
Grading companyGlassworks
Post production companyGlassworks
Post ProducerDuncan Buxton
VFXGlassworks
CommissionerDan Curwin

Ned Botwood - 10th Sept 2019

Related Content

video

Dua Lipa 'IDGAF' by Henry Scholfield

Henry Scholfield gets back together with Dua Lipa for a kind of sequel to the MVA-winning, near-billion viewed global smash New Rules. 

David Knight - 15th Jan 2018

video

Professor Green’s Jungle by Henry Scholfield

Professor Green's latest video directed by Henry Scholfield is a lot darker than the likes of Just Be Good To Green. It's more in the vein of the superb Upper Clapton Dance - but frankly, just a bit …

David Knight - 15th Nov 2010

video

Stromae 'Ave Cesaria' by Henry Scholfield

Henry Scholfield's latest collaboration with Belgian hip-hop superstar Stromae is ingenious. The video for Ave Cesaria is, quite simply, a home movie, shot on VHS in one take, at a joyous …

David Knight - 16th Oct 2014

video

Billie Eilish 'Hostage' by Henry Scholfield

Henry Scholfield’s latest work for Billie Eilish, sees the award winning Caviar director collaborate once again with Mosaert (Paul ‘Stromae’ Van and Luc Jr Tam) on the concept. The …

Promonews - 9th Oct 2018

Latest News