David Knight - 10th July 2017

A big summer hit deserves a big summer video and Henry Scholfield has certainly delivered with this one for Dua Lipa.

In New Rules, Dua needs to get through the difficult end of relationship with an unsuitable boyfriend, told in frank terms, with an empowering end result. Scholfield has captured this spirit with a brilliant updating of classic musical filmmaking and essentially doing what he does best.

Shot in Miami, this is a beautifully designed, cast and styled production number in three acts, with on-point choreography and continually inventive camerawork. It combines the spirit and look of '50s Americana with a fresh, whipsmart attitude. And flamingos.

And of course the camera loves Dua so much, she can cope admirably with being the central figure in a large ensemble. Having worked together on her video for Lost In Your Light, the singer has said "’[Henry] does really cool work with choreography. He just has such brilliant ideas.”

In fact, it looks like the director who has done some great work with Stromae in the past few years, has found a thrilling new muse.

Credits

DirectorHenry Scholfield
ProducerCampbell Beaton
Production CompanyCaviar
Executive ProducerKatie Dolan
Service ProducerRobert Smyth
Production ServicesHeavy Pictures
Director of PhotographyTrevor Wineman
Production designerJules Barraclough
Set DecoratorLisa Gigliotti
ChoreographerTeresa Barcelo
HairSam Burnett
Make-up (Artist)Lilly Keys
Stylist (Artist)Lorenzo Posocco
Hair (Cast)Javi Martinez
Make-up (Cast)Karina Del Bel
Stylist (cast)Mila Gonzalez
Post production companyFramestore
ColouristSimon Bourne
FlameKatie Rhodes
FlameAlistair Ford
Post ProducerBen Stell
EditorJames Rose
Editing companyCut+Run
CommissionerAlex Burford
CommissionerKirdis Postelle
LabelWarner Bros

David Knight - 10th July 2017

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