Dua Lipa 'New Rules' by Henry Scholfield
A big summer hit deserves a big summer video and Henry Scholfield has certainly delivered with this one for Dua Lipa.
In New Rules, Dua needs to get through the difficult end of relationship with an unsuitable boyfriend, told in frank terms, with an empowering end result. Scholfield has captured this spirit with a brilliant updating of classic musical filmmaking and essentially doing what he does best.
Shot in Miami, this is a beautifully designed, cast and styled production number in three acts, with on-point choreography and continually inventive camerawork. It combines the spirit and look of '50s Americana with a fresh, whipsmart attitude. And flamingos.
And of course the camera loves Dua so much, she can cope admirably with being the central figure in a large ensemble. Having worked together on her video for Lost In Your Light, the singer has said "’[Henry] does really cool work with choreography. He just has such brilliant ideas.”
In fact, it looks like the director who has done some great work with Stromae in the past few years, has found a thrilling new muse.
|Executive Producer||Katie Dolan|
|Service Producer||Robert Smyth|
|Production Services||Heavy Pictures|
|Director of Photography||Trevor Wineman|
|Production designer||Jules Barraclough|
|Set Decorator||Lisa Gigliotti|
|Make-up (Artist)||Lilly Keys|
|Stylist (Artist)||Lorenzo Posocco|
|Hair (Cast)||Javi Martinez|
|Make-up (Cast)||Karina Del Bel|
|Stylist (cast)||Mila Gonzalez|
|Post production company||Framestore|
|Post Producer||Ben Stell|
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