Ned Botwood - 16th July 2019

F*** this photocopier. Marika rocks her corporate hellhole in this simple, effervescent video by Louis Bhose.

Somehow, Marika Hackman has ‘given up her soul’ for an ill-fitting suit and a dead-end office job. And she’s starting to wonder how she got here. In a fantasy sequence, she performs inside an enormous, strobing photocopier. Which she proceeds to smash.

Hackman has charisma in buckets, or ‘BDE’, to borrow her phrase. In the visual cycle for her upcoming album Any Human Friend, we’re beginning to realise quite how much comic potential the songwriter has always had. Most recently, she had a star turn in Will Hooper’s dry and relatable I’m Not Where You Are. It’s a treat to see rockstar Hackman, and in classic pop video mode; The One could easily be a long lost visual for Heaven 17 or The Human League.

The concept is Hackman’s own. According to Agile Films, the story behind it reads a little like this:

“Marika Hackman: I want to do a performance vid in a photocopier, where the imagined rockstar in me performs with gusto as the mediocre, let-down version of me watches.

Hack Video Director: say no more”.

PRO Credits


DirectorLouis Bhose
ProducerCallum Harrison
Production CompanyAgile Films
Executive ProducerHayley Williams
1st ADElle Lotherington
Director of PhotographyMurren Tullett
Focus PullerChris Hayden
2nd ACYolande Haynes
GafferSam Alberg
Art DirectorDavid Hamilton
WardrobeThomas Liam Davis
HairEmily Engleman
Make-upEmily Engleman
EditorJack Williams
Editing companyAssembly Rooms
ColouristJack McGinity
Colour grade companyCHEAT
VFXChris Dunleavy
Director's RepresentationOB Management
CommissionerConnie Meade
LabelAmf Records
Other creditsArt Assistant: Katherine Burke Art Assistant: Jade Rache Grip: Alex Hodson Lead Actors: Emilia Finan, Natacha Sieman, Paul Hung, Rahul Pal, Rebecca Graham, Stephen Mcgowan Playback Op: Miles Haughton Spark: Ben Skyrme Rigger: Damon Graham

Ned Botwood - 16th July 2019

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