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Marika Hackman 'The One' by Louis Bhose

Ned Botwood - 16th July 2019

F*** this photocopier. Marika rocks her corporate hellhole in this simple, effervescent video by Louis Bhose.

Somehow, Marika Hackman has ‘given up her soul’ for an ill-fitting suit and a dead-end office job. And she’s starting to wonder how she got here. In a fantasy sequence, she performs inside an enormous, strobing photocopier. Which she proceeds to smash.

Hackman has charisma in buckets, or ‘BDE’, to borrow her phrase. In the visual cycle for her upcoming album Any Human Friend, we’re beginning to realise quite how much comic potential the songwriter has always had. Most recently, she had a star turn in Will Hooper’s dry and relatable I’m Not Where You Are. It’s a treat to see rockstar Hackman, and in classic pop video mode; The One could easily be a long lost visual for Heaven 17 or The Human League.

The concept is Hackman’s own. According to Agile Films, the story behind it reads a little like this:

“Marika Hackman: I want to do a performance vid in a photocopier, where the imagined rockstar in me performs with gusto as the mediocre, let-down version of me watches.

Hack Video Director: say no more”.

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Ned Botwood - 16th July 2019

Tags

  • Narrative
  • Performance
  • Surreal
  • Alternative, Indie Rock
  • Alt Rock
  • Indie

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Credits

Production/Creative

Director
Louis Bhose
Producer
Callum Harrison
Production Company
Executive Producer
Hayley Williams
1st AD
Elle Lotherington

Camera

Director of Photography
Murren Tullett
Focus Puller
Chris Hayden
2nd AC
Yolande Haynes

Lighting/Grip

Gaffer
Sam Alberg

Art

Art Director
David Hamilton

Editorial

Editor
Jack Williams
Editing company
Assembly Rooms

Grading

Colourist
Jack McGinity
Colour grade company

Agent

Director's Representation
OB Management

Commission

Commissioner
Connie Meade
Label
Amf Records

Other credits

Art Assistant

Katherine Burke

Art Assistant

Jade Rache

Grip

Alex Hodson

Lead Actors

Emilia Finan, Natacha Sieman, Paul Hung, Rahul Pal, Rebecca Graham, Stephen Mcgowan

Playback Op

Miles Haughton

Spark

Ben Skyrme

Rigger

Damon Graham

Ned Botwood - 16th July 2019

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