Euan McGrath's fully animated video for British alt-rock outfit Losers explores the increasingly psychedelic and stylised journey of a butterfly from cold darkness to a world of light and colour.Created using a combination of Cinema 4D and After Effects, McGrath echoes the tone and message of the song Wake Up in the butterfly's valiant struggle to find the path to the light.McGrath essentially taught himself about 3D animation during the course of the video too - as he explains below. It was a steep learning curve - with major setbacks on the way - but the results are impressive.

LOVEBUG's latest lyric video - animated by the team's Sufiyaan Salam and Anna Smith - is for Hastings alt-rock outfit Kid Kapichi, inspired by the band's artwork for the latest single Household Shame.Salam and Smith keep things simple, adding occasional flourishes to a handdrawn-style rendering of the lyrics. The single precedes the release of band's debut album, This Time Next Year, on February 5th (er, next year).

Hurts' frontman Theo Hutchcraft is stripped of all his wordly possessions, in Chris Turner aka Favourite Colour Black's new video for All I Have To Give. Opening in a derelict toilet block, Theo is bloodied and bruised, hunched over a mirror as he navigates his new reality. Shot in one-take, the fourth wall is broken as the set is stripped and taken down - a darker version of Natalie Imbruglia's iconic Torn video - as he continues to lipsync to the track. The warm orange glow of the candles is a great contrast to the dingy aesthetic, representing a small flame of hope in a world full of nightmares. Even when we are stripped of everything we have to give, there is a way to move forwards.

A tribute to the narrative and visual aesthetics of typical Midnight Movies, Juan Pablo Rodríguez and Jonathan Specktor's video for Solo Tú, Dueles explores what it feels like to be trapped in a toxic relationship.Hauntingly raw, the line between love and hate is explored through conceptual shots of the pair doing everyday things - driving to the beach, dancing around a campfire - but in a strained and surreal way. The girl can't get the guy to open up, there are fights, tears, reconciliation and then fights again, stuck in a Groundhog Day-style loop of emotional torture. Camilo Monsalve's cinematography is a standout aspect of the project, the use of sickly yellow and pink lighting reflects the damaging and unhealthy relationship the pair are caught in, and is utilised throughout the most dramatic scenes to keep viewers on edge. Lead actors Alejandro Gonzalez and Florian Eribe give great performances as the lovesick couple, switching between moments of utter contempt and butterflies-in-your-stomach style love, and when the twist ending hits at the climax, it raises questions that will encourage viewers to repeat and watch it through a new lens.

Marcus Mumford delivers the emotion at the heart of his band's new track Blind Leading The Blind through a cathartic performance on the drums, in this intense yet reflective video directed by Nicolas Jack Davies.Shot whilst the group were on tour in Bangkok, the industrial laundry setting works perfectly, ensuring Mumford's performance is the sole focus for the duration of the video. Edgar Dubrovskiy's use of super-slow motion creates snapshots of the action - shot on a Phantom 6K - allows the viewer to ponder these heightened emotional moments and the setting. And the further use of strobe lights creates a frenetic and exaggerated energy which Marcus Mumford thrives in. And ultimately this is all about Mumford's powerfully physical yet emotional performance.The video is the result of a renewed collaboration between Mumford & Sons and Davies - formerly of directing duo Fred & Nick, who directed much of the band's visual output for their first two albums. Having shot the band performing the track at ACL in October, Davies has now directed a strongly cinematic accompaniment to this powerful track - pure in its concept, and executed very well indeed.

F*** this photocopier. Marika rocks her corporate hellhole in this simple, effervescent video by Louis Bhose.Somehow, Marika Hackman has ‘given up her soul’ for an ill-fitting suit and a dead-end office job. And she’s starting to wonder how she got here. In a fantasy sequence, she performs inside an enormous, strobing photocopier. Which she proceeds to smash.Hackman has charisma in buckets, or ‘BDE’, to borrow her phrase. In the visual cycle for her upcoming album Any Human Friend, we’re beginning to realise quite how much comic potential the songwriter has always had. Most recently, she had a star turn in Will Hooper’s dry and relatable I’m Not Where You Are. It’s a treat to see rockstar Hackman, and in classic pop video mode; The One could easily be a long lost visual for Heaven 17 or The Human League.The concept is Hackman’s own. According to Agile Films, the story behind it reads a little like this:“Marika Hackman: I want to do a performance vid in a photocopier, where the imagined rockstar in me performs with gusto as the mediocre, let-down version of me watches.Hack Video Director: say no more”.