Royal Blood 'Lights Out' by The Sacred Egg
The Sacred Egg's stonking performance video for Royal Blood reimagines M.C. Escher's Relativity as a dip in a pool.
Beginning simply enough with the band performing in a stark, white room, things quickly turn into a head-spinning VFX showcase as barely-clothed revellers swim from the walls and the ceiling. It's brilliantly cut by Sam Bould to keep the idea evolving throughout the video, but most of all, the thrilling visuals offer compelling evidence of the directors' qualities as master craftsmen in music videos.
Long overdue in fact. Ed Kaye and Alex Mavor (aka The Sacred Egg) have been struck by 'canned video syndrome' in the past year, as well as being occupied in commercials. But this is a triumphant return. And as they explain below, their 'liquid walls' idea required an inordinate amount of coffee creamer...
THE SACRED EGG:
“We'd been thinking about the idea of creating a room with liquid walls for a while. We simply needed a band and label willing to get their heads around the concept and trust that we could pull it off.
"Thankfully Royal Blood and Warner went for it. And before we knew it we were standing in an industrial estate in Kosovo staring at a mountain of coffee creamer being mixed into a large vat of water.
"We won’t bore you too much with the technical aspects of the shoot but it's fair to say it came with it complications. All of the elements were shot in camera so it was a big set build. Luckily the team assembled in Pristina were up for the challenge and the time and effort that went into the prep meant the shoot ran faultlessly.
"We're proud of the final film and would like to thank all those who worked on it. Special mention to the extras in Pristina who spent two days getting in and out of milk and to MPC who had to do a huge amount of work in not a lot of time.”
|Director||The Sacred Egg|
|Executive Producer||Matthew Fone|
|Director of Photography||Ben Todd|
|1st AD||Shea Bradley|
|Production designer||Ollie Tiong|
|Service Producer||Harvey Ascott|
|Service Producer||Besnik Krapi|
|Post production company||MPC|
|Post Supervisor||Jonathan Box|
|Post Producer||Ryan Hancocks|
Bloody bloggers. Lily Allen wrote URL Badman about the internet's hipster trolls in response to the backlash she received from her song Hard Out Here. The Sacred Egg's Ed and …
Surf's up, dude. The Sacred Egg have given up their day jobs as creatives to become full time directors, and we're delighted to hear it. That hopefully means more music videos to …
The Sacred Egg's video for this Carnage track – a collab with Steve Aoki featuring Lockdown – is an awesome clash of the classical and the modern. It's a Renaissance …
Have you ever wondered what would happen if a hen party to Blackpool (or another English seaside town) was given a 1940s animation makeover? No, neither have I. But The Sacred Egg have done it …
Frank Lebon and Matt Prickett have been confirmed as panellists for Deep Cuts 3, the event …
Homespun Yarns have announced that their sixth competition screening event will take place on …
Henry Scholfield took top honours on the biggest night of the year for music videos, winning …
STORMZY’S ‘VOSSI BOP' WINS VIDEO OF THE YEAR
So, at last - it's showtime!
With a few days to go to the big night of the year for music videos, here are the …