A momentous wait demands a momentous video. It's been 16 years since the last time The Avalanches released new music. Now its finally arrived, it was beholden on Fleur Fortune (from Fleur …
Travis Scott 'Birds In The Trap' by Fleur Fortune
Fleur Fortune's compelling short film for Travis Scott is a neo-futurist, dystopian look at near-death experiences.
Shot in Detroit, the clip starts off by essentially establishing Scott as an unlikeable figure, and one in need of redemption. A brilliantly executed long takem shot in a car interior as it moves through the Detroit streets is the build up to a narrative-altering event, and one which takes this video from gritty, realistic short film territory straight into the realm of transformative experience.
A masked figure walks forwards as the world moves backward around him - buildings crumble. We assume that it's Travis himself, as he's visited from people in the earlier part of the narrative. An out-of-body experience? Purgatory? Something else entirely?
The video has a strange symmetry to it, with scenes from the first half of the 15 minute short being mirrored and echoed cleverly in this much more fantastical second act. It's an ambitious and enigmatic work - being shown exclusively on Apple Music for 90 days - that invites repeated viewing.
|Executive Producer||Clémence Cuvelier|
|Line Producer||PJ Sodaski|
|Director of Photography||Shawn Kim|
|Production Manager||Andrew Chaffkin|
|Production Coordinator||James McGovern|
|1st AD||Richie Piert|
|Casting director||Jenny Feterovich|
|Production designer||Jason Fijal|
|Costume designer||Elise Bouquet|
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