KC Locke taps into the mystique of masked rapper M Huncho, referencing fantasy stories and cinema in an imaginative fashion, in the latest edition of Apple Music Agenda Live series.On Doomsday, Huncho explicitly references the late MF Doom, from whom he has inherited his masked persona, and who was himself inspired by Marvel super-villain Doctor Doom. So Locke provides Huncho with his own superhero origin story in a movie-like setting - a huge cave, set in a mountain peak. His very own Fortress of Solitude, in order to reflect on his life."I was very excited to work on this project, especially as it was my second Agenda Live visual," he says. "I felt like I had to approach it completely differently than I did the first time, while also staying true to the DNA of the Agenda series."I wanted to push the boundaries and make something very different that co-existed between the Apple Agenda series and M Huncho’s Chasing Euphoria album in my own KC Locke way!I wanted to reveal who is the mind behind the mask..."For this video I really wanted to tap into Huncho’s identity, something he’s always been very elusive [about]. I wanted to reveal who is the mind behind the mask in a way which is respectful to his legacy, but gives the audience an introspective vision they haven’t seen before."It opens on Huncho’s wise words and life lessons as a spoken-word piece, before transitioning in a dreamlike manner [to reveal] an experimental performance inside a huge underground cave network - where we find Huncho searching for his euphoria!"I drew references from fantasy worlds while conceptualizing this visual to really build on the mystique of the M Huncho universe and origin story. I like to place the artists I work with into their own universes as if they were characters in their own origin films."
Promonews - 10 days ago