Ashley Rommelrath directs a titanic one-shot dance-off between SHERELLE and dancer Tiger Dragon Storm in a promo that's now part of a full visual album of the DJ and producer's thrilling debut album With A Vengeance.The video for Speed (Endurance) is a single take, from a locked-off camera. As such, it began conceptually as a visualiser, but the performances of the artist and the dancer, playing off each other and encircled by a crowd of ecstatic clubbers - are so electric that this has transcended its intended purpose.It also certainly works as part of the group of club-set visuals that Rommelrath created for the album campaign, including the video for Freaky (Just My Type). SHERELLE dominates the frame, every movement sharply tied to the beat, moving in sync with Tiger's improvised footwork - the two locked in a visceral, magnetic rhythm. Flashes of strobe light wash over the crowd as she drifts in and out of shadow. The room pulses with energy, the beat reverberates and the floor visibly shakes beneath unrelenting stomping feet.Tightly executed, it's a raw celebration of underground dance culture.
Promonews - 5 days ago