Luke Bather - 30th Nov 2016

A dreamy, gorgeous looking, summertime mood piece dances into life for Fickle Friends, courtesy of Charlotte Rutherford - who is now signed to Agile Films for commercial and music video production in the UK and USA.

Rutherford's piece for Brooklyn shows off some incredible Americana scenery awash with colour, giving the video a wonderful throwback, over the top feel. The cocktail of imagery becomes richer with a bizarre and humourous dance routine that just seems to keep going, and a stylish smattering of performance from the band.

"We’re thrilled to be working with Charlotte for her videos and commercials," says Katie Lambert, head of music videos at Agile. "Charlotte has such one of the most unique aesthetics around and an off-beat humour, we incredibly excited for many projects to come! This Brooklyn video for us really demonstrates the direction we want to move in with Charlotte, it’s humorous and unusual, alongside having the stunning visuals we have come to expect in her work."

Rutherford, who comes to directing from a successful career as a photographer, has also directed videos for Perfume Genius, Vitamin and Marina and the Diamonds. Her photos (for Paper Magazine, Wonderland and Nylon and other publications) have included iconic images of Tinashe, Paris Hilton & Charli XCX.

PRO Credits


DirectorCharlotte Rutherford
Executive ProducerKatie Lambert
Production CompanyAgile Films
Production ServicesAnthem Films
ProducerBrendan Garratt
Director of PhotographyWojciech Kielar
Art DirectorCarson Giles
StylistSavannah Davis
StylistIsiah Teofilo
ColouristToby Tomkins
Grading companyCHEAT
EditorJessica Howell
EditorCharlotte Rutherford
CommissionerHanan Cher
Director's RepresentationOB Management

Luke Bather - 30th Nov 2016

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