Colourist

Toby Tomkins

Stephen Agnew draws inspiration from&nbsp;Dadaism, Irish Wicca and Catholic iconography in his stunningly photographed video for Amber Arcades.Shot in monochromatic 1:1 aspect ratio,&nbsp;the promo for True Love renders the artist -&nbsp;real name&nbsp;Annelotte de Graaf - as a reimagining of the Celtic deity&nbsp;Bríg.Switching between silvery&nbsp;beach-set&nbsp;exteriors to darkly intimate close-ups, the concept sees an alien&nbsp;consciousness poured into a human mind in an empty desolate world.With cinematography by&nbsp;Martin Senyszak,&nbsp;cut and composited by Agnew and finessed by Toby Tomkins, before a final flair by&nbsp;Jessica Malleau - in the form of creative pitch gylphs - this is a mesmerising showcase for the artist.&nbsp;

Emily Davies

Stephen Agnew

Lydia Martland

DOGEATDOG

Natalia Maus

Martin Senyszak

Grace Campbell

Molly Whiteley

CHEAT

Fire Records

Singer songwriter

Amber Arcades 'True Love' by Stephen Agnew

Amber-Arcades-'True-Love'-by-Stephen-Agnew

Charlie Sarsfield directs a compelling promo for George Ezra's Dance All Over Me, which sees George in a large studio space, performing as a group of dancers begin to multiply behind him.&nbsp;Transitioning from wide shots to extreme close-ups, the camera glides around the space smoothly, capturing a hypnotic amalgam of movement and performance.[imgtoken data:1]"Since watching his early videos, I’ve always wanted to work with George and actually doing so has been quite surreal," says Sarsfield.&nbsp;"The idea stemmed from taking inspiration and techniques traditionally used in hip hop videos from the likes of Kendrick Lemar and Pa Salieu, where people in the background begin to multiply."We wanted it to feel like George had walked onto the wrong set, surrounded by dancers. As the track progresses, the choreo really comes to life, almost as if the music inspired them to move."George liked the idea of having line dancing, featuring LOTs of dancers and the routine was masterfully put together by Suzzette Brissett. Huge thanks to everyone involved in bringing this to life. It’s great to see it out in the world.“I’m really proud of this video. It was an ambitious set up and the team executed it beautifully."

United Kingdom

Holly MacDonald

Charlie Sarsfield

Mathias Gilay

Untold Studios

Michael Lewin

Vini Curtis

Courtney Bennett

Nkem Egbuchiri

Tia Varnnard

Jack Green

Beau Pritchard-James

Sam Bishop

Daniel Deighton

Ollie Cipres

Joe Munroe

Suzette Brissett

Vaneza Londono

Tom Herring

Columbia

Singer-songwriter

George Ezra 'Dance All Over Me' by Charlie Sarsfield

George Ezra - Dance All Over Me (Official Video)

Jeb Hardwick directs a riveting performance promo for Architects.&nbsp;In a spacious studio location, we see the group backdropped by glitchy patterns and defective imagery, which soon bleeds out into the main setup.&nbsp;It's a simple concept executed well, driving the concept in a slightly minacious, ominous direction, and builds to a thrilling climax.&nbsp;

Georgia Green

Jeb Hardwick

Jamie Whymark

Kode

Simon Mills

David Wright

Nathan Killham

Akay Delano

Luke Snowball

Hopi Demattio

Harry Bennett

Haelwyn Adams

Rock

Architects 'Deep Fake' by Jeb Hardwick

Architects - "deep fake"

Léa Sen stays at home&nbsp;with her pet chameleon in Molly Burdett's soothing&nbsp;video for I Feel Like I'm Blue.&nbsp;In a series of beautifully composed scenes in a comfortable home, Sen is in a state of relaxed contemplation - accompanied by her&nbsp;chameleon named Blue.&nbsp;Within the setting&nbsp;Burdett explores&nbsp;a metaphor for changing identity and Sen engages in conversation with her future self.[imgtoken data:1]In Lea’s words: "Blue the chameleon is an extension of me. It was also a hint at the challenge of being an immigrant in London and sometimes having to (whether you’re conscious of it or not) change yourself to fit this foreign picture you’re now apart of."Sen's performance is heartfelt and understated, which matches the melancholic vibes of the track, and the desaturated colour palettes and lingering shots help&nbsp;elevate this mood.&nbsp;

Suzie Walsh

Molly Burdett

Jordi Estapé

Mouthpiece

Spindle

Ramzey Sabbagh

Jaime Ackroyd

Nosisa Majuqwana

Rowan Mackintosh King

Freddie Wright

Anil Duru

Esther Dusi

Stephen Dunne

Tenthree Editing

April-rae Hughes

Tim Mellem

Léa Sen 'I Feel Like I'm Blue' by Molly Burdett

Léa Sen - I Feel Like I'm Blue (Official Music Video)

Alex Lawther - acclaimed actor from&nbsp;End of the F*cking World,&nbsp;Black Mirror,&nbsp;and much more -&nbsp;has made his&nbsp;directorial debut for childhood friend and artist Linus Fenton.Sponsored by mental health charity CALM (Campaign Against Living Miserably) and beautifully shot on 16mm by DoP Adam Singodia, the film examines a difficult friendship between two young boys. They&nbsp;are close as brothers but find it impossible to make one another aware of their feelings.For the film, Lawther worked closely with movement director Grace Nicol to build an avant-garde visual language, which expresses the two boys' attempts to connect with one another, drawing on his experience as an actor to inform his directorial approach.“Linus called me up towards the end of the first Lockdown," Lawther recalls.&nbsp;"He’d written an album, [and] it was the first time I had heard him writing in this way. It was beautiful.&nbsp;I was very moved.&nbsp;&nbsp;"He then asked me if I’d like to direct a video for one of the songs. I&nbsp;was not only lucky to get to work on my first directing gig with a dear friend, but also a brilliant creative team and two wonderful actors - Roman Griffin Davis&nbsp;and Connor Mason."[imgtoken data:1]The video was produced by Blink, with whom Lawther worked when starring as Declan McManus's 'double' in the <a href="https://www.promonews.tv/videos/2020/04/16/declan-mckenna-key-life-earth-will-hooper/64352" target="_blank">Key To Life On Earth&nbsp;video directed by Will Hooper</a> last year.&nbsp;“Collaborating with Alex on his first music video has been such a wonderful experience," says Laura Northover, head of music at Blink.&nbsp;"His experience as an actor really informed his approach when working with the boys on set and during the rehearsals in the lead up to shooting."He’s not only the loveliest person, but also ridiculously talented. I’m looking forward to working together more in the future as he develops as a director.”

Alex Lawther

Rosie Brear

Blink

Laura Northover

Ty Hack

Adam Singodia

Fabio Olgiati

Esteban Giempelewicz

Nick Wallis

Claire Wardroper

Aaliyah Oke

Elodie Fouqueau

Flock Editing

Jack Lloyd

Roman Griffin Davis

Connor Mason

Linus Fenton 'Fountainhead' by Alex Lawther

Linus Fenton - Fountainhead (Official Video)

A young man struggles with the perceived notion that the whole world is against him, in Seb Tabe's profound promo for Ones' Blessings.&nbsp;Opening with a stylised interpretation of the lead character's -played by&nbsp;Leo Iheagwam&nbsp;-&nbsp;&nbsp;mental health battles, the video transitions into a series of vignettes, where strangers begin to harrass, belittle and assault the man.&nbsp;Ramping up the fear and paranoia in his mind, the concept is one which many viewers will relate to, and the authentic presentation of the themes and performances are a testament to Tabe's sensitive direction.&nbsp;

Seb Tabe

Freddie Barrass

Annie Ayres

Cheyenne Enninful

Philips Nortey

Jake Gabbay

James Hills

Sonia Rodriguez Serrano

Kieran Brown

Lou-lilâ Masson-lacroix

Toby Heard

Pundersons Gardens

Leo Iheagwam

Rob Anderson

Ministry of Sound

Ones 'Blessings' by Seb Tabe

ones - blessings (Official Video)

A man&nbsp;finds himself in an upside-down world, in Alexander Brown's mesmerizing video for Sub Focus and Wilkinson.Employing spectacular drone footage of Canary Wharf in London and a clever use of Steadicam, Brown&nbsp;toys with the viewer's experctations and sense of visual perspective, in a slow-motion rollercoaster where Down is usually Up, and vice versa - and is occasionally vertigo-inducing.Brown's approach - which originated as a lockdown video idea and evolved as film limitations eased - is well suited to this dreamy dance track, with its lyrical references to gravity. Our hero - dancer Mikey Boats - appears to be unbound by such things.&nbsp;

Alexander Brown

Theo Youngstein

Sweetshop

Sam Care

Avner Shiloah

Mikey Boats

Dance

Sub Focus & Wilkinson 'Air I Breathe' by Alexander Brown 

Sub Focus, Wilkinson - Air I Breathe

Imogen Harrison explores identity and sexuality in her absorbing promo for Luz.&nbsp;Set in a coastal caravan park, the narrative encompasses a delicate and beautifully presented love story, between two girls on the cusp of adulthood.&nbsp;In a series of events that many viewers will relate to, the true nature of their relationship is blurry and uncertain, but their connection is undeniable.&nbsp;DoP&nbsp;Simon Plunket creates an air of stillness and introspection with the cinematography, with each shot carefully composed to mirror the themes of the concept.&nbsp;

Imogen Harrison

Pearce Cullen

My Accomplice

Natalie Wetherall

Simon Plunket

Rai Santosa

Lucy Martin

Natasha Mudi

Robbie Canale

Stacey Browne

Blaine Pearson

Ten Three

Maya O'shea

Lola Petticrew

Alexa Haywood at Free Agent UK

Hannah Braid

Luz 'The Author' by Imogen Harrison

Luz-'The-Author'-by-Imogen-Harrison

Adriaan Louw directs an absorbing 'day in the life' style film for Stefflon Don's Can't Let You Go.&nbsp;Across a series of aspirational vignettes, the British rapper pays homage to the Afrobeat genre, through slick visuals, choreography and art direction.&nbsp;Taking inspiration from Nollywood films and the artist's real life, the colourful promo is an ambitious trip through various personas and characters, connected through Stefflon Don's infectious energy and performance.&nbsp;

Adriaan Louw

Toby Walsham

FAMILIA

Beatrice Giustini

Tom Kelly

Olan Collardy

Craig Davis

Jade Adeyemi

Toni Blaze

Tasa Ikie

Summer Hunjan

Laura Cairney-keize

Rebecca Williams

54 London

Hip Hop

Afrobeat

Stefflon Don 'Can't Let You Go' by Adriaan Louw

Stefflon-Don-'Can't-Let-You-Go'-by-Adriaan-Louw

David East directs a hallucinatory vision for Baby Queen's deadpan&nbsp;appraisal of the effectiveness of anti-depressants in Medicine.&nbsp;Enclosed in a sterile white room, the video opens with&nbsp;flickering performance setups, before ramping up the energy with abstract art direction and frenetic cinematography.&nbsp;Like a drug trip gone awry, we cut in and out of surreal vignettes, moving through different setups at a wild pace.&nbsp;Expect oversized piñatas, bleeding walls and creepy ghosts, as Bella aka Baby Queen explains how her medication has drained life of all real meaning.&nbsp;

David East

Siobhán Daly

Aidan Quinn

Thomas Hole

Mark Gee

Billy Askew

Ollie Whickman

Poppy Ridell

Patricia Villirillo

Yusuke Morioka

Mona Leanne

Rick Woolway

Homespun

Ob Managaement

Saorla Houston

Polydor

Tom McMahon

Ryan Morgan

Alt Pop

Baby Queen 'Medicine' by David East

Baby-Queen--'Medicine'-by-David-East

Following his self-directed videos for his own music, Roger Spy channels his offbeat energy into the promo for Alfreda's On and On.&nbsp;Set in the early 60s, On and On&nbsp;is a dreamlike fantasy featuring a pregnant bride, free and content in her isolation. Born out of an alternative take on the Catwoman origin story, the video pays homage to strong-minded artists such as Barbra Streisand and Róisín Murphy, concentrating on an improvised performance symbolic of female liberation and independence.Minimalist in its execution, the styling and art direction is striking and authentic to the time period, and Alfreda's performance exudes a playful energy that makes her mesmerising to watch.Since shooting the video, pre-London lockdown, Alfreda has become pregnant herself and is expecting her first child in November this year.ALFREDA:&nbsp;<blockquote>I've spent the last few months living out a similar state of isolated pregnancy as in the video - my&nbsp;life imitating my art.</blockquote>“I love this video even more now than when we shot it. At the time I didn’t know I would fall pregnant myself soon after! I've spent the last few months in the English countryside living out a similar state of isolated pregnancy as depicted in the video, my real life imitating my art."Finding out I was pregnant at the beginning of lockdown was scary but the domesticity of it also made me feel safe and gave me the opportunity to revel in my femininity.”

Roger Spy

Alfreda

Fleur Bell-Hendriks

Nanu Segal

Eve Carreno

Anastasiya Cherkasyuk

Vianney Kernanet - Huggins

Ryuta Saiga

Bunny Hazel Clarke

Metapoint.xyz

Alternative Pop

Alfreda 'On And On' by Roger Spy

Alfreda-'On-And-On'-by-Roger-Spy

Director&nbsp;duo&nbsp;Machine Operated explore regret and loss in the beautiful visual for Grace Carter.&nbsp;Opening with a 45-second segment of glitchy memories and snapshots of past love, the video for Blame transitions into an ethereal series of performance setups.&nbsp;Building upon their work with fashion brands such as Louis Vuitton, Nike and Fendi, the&nbsp;editorial aesthetic combines&nbsp;abstract and realistic concept to create something otherworldly and poignant.&nbsp;

Toby Tomkins

Colourist

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Videos featuring Toby Tomkins

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