Director

Charlotte Rutherford

Harry Hains' family is keeping the legacy of their late son alive with ANTIBOY, the American Horror Story actor's musical project that puts forth a 'genderless transhuman' in order to encourage dialogue around sexuality, gender, race and self-expression - featuring supermodel&nbsp;Andreja Pejić."ANTIBOY represents the idea that most things that we are taught to believe are an illusion," said Harry Hains, who died in January, aged 27. "ANTIBOY is a place of true equality."For the video, director Charlotte Rutherford worked with Harry's brother, Sam Hains, to create a utopia-like world that switches between actual, everyday moments with surreal, CGI scenes."I wanted to make a queer celebration of sorts, combining dream and reality." Charlotte says. "I really wanted to build a diverse cast and team of people from all different shapes, colors and identities."In the Dream visual&nbsp;Andreja Pejić is presented&nbsp;in two stunning environments: an unusually stark, suburban home; and an exterior night location with&nbsp;bright, technicolor makeup. She's joined by a full cast that includes queer artists like Chester Lockhart, all performing for the camera in scenes that blur the line between what's real and fake."My character is a trapped soul dreaming of freedom, but later she transforms into a grungy glitter-faced rock star who doesn't care and lets it all go," Pejić says of her role. "I had so much fun on the set."It's a true creative testament to Hains' artistry, and a brilliantly effective promo in its own right - and without a doubt has some of the most beautiful, distinctive visuals to grace our screens in a very long time. The video marks a bittersweet moment as a posthumous release, but also demonstrates the power and importance of the music video format.&nbsp;

United States

Sohaib Ali

Agile Films

Cody Burdette

Tehillah De Castro

Lauren Kim

Benji Carlisle

Greg Lennon Jr

Alexandra French

Robert Daglish

Kath Raish

Sam Hains

Owen Lazur

Jeremy Truong

Rubber Tape

Ellis Bahl

Andreja Pejić

Alternative Pop

ANTIBOY 'Dream' by Charlotte Rutherford

Antiboy-'Dream'-by-Charlotte-Rutherford

Charlotte Rutherford takes us back to the future in the&nbsp;wondrous video&nbsp;for Ashnikko's Daisy.&nbsp;Teaming up with Beats headphones and the TikTok community, Ashnikko launched the #BeatsDaisyChallenge,&nbsp;inviting users on the platform to submit footage to potentially be part of the official visual.Responding to the colours&nbsp;Glacier Blue, Spring Yellow, Cloud Pink and Lava Red - the colours of the new&nbsp;PowerbeatsPro headphones - the response was phenomenal, and you'll notice a range of striking looks in the backgrounds of the various setups.&nbsp;The video itself also takes its cue from the colour options, bouncing back and forth between hyperstylised vignettes, overflowing with vibrance and sass.&nbsp;Paying homage to early 2000's retrofuturism, the props and styling sees Charlotte Rutherford putting her stamp on Ashnikko's striking, fearless&nbsp;persona, and the VFX environments fall somewhere between Crazytown's Butterfly and Gaga's latest album cover. &nbsp;There is no stopping Ashnikko&nbsp;now.&nbsp;

United Kingdom

Sebastian Baudains

Alex Allgood

Hannah Meachin

Brett Alan Nelson

Maxim Young

Gorilla

Creative Blood

Hip Hop

Alternative

Ashnikko 'Daisy' by Charlotte Rutherford

Ashnikko-'Daisy'-by-Charlotte-Rutherford

Charlotte Rutherhood invites you to a party in the dollhouse.&nbsp;Little Mix’s latest video&nbsp;is a throwback to doll commercials of the nineties and early noughties&nbsp;- for this interpolation of Soul II Soul's smash hit Back to Life.Rutherford’s plastic, hyperreal aesthetic is in full display, and her attention to period detail is uncanny. Bounce Back&nbsp;has the frenetic energy of a Hype Williams video and the Day-Glo production design of Saturday morning commercial.&nbsp;The so-bad-it’s-good styling - hairclips, faux fur, pastels and lycra - is pure Barbie, by way of Spice Girls. And that is to say nothing of the denim ensemble. This particular look is either a treat or horror for&nbsp;anyone who was around to witness Britney and Justin’s infamous outfits at the 2001 AMAs.

Tom Birmingham

Hayley Williams

Jonathan Sidwell

Will Bex

Evan Sadler

Phil Penfold

Ollie Tiong

Shaquille Williams

OB Management

Kat Cattaneo

Sony Music

Trap

Little Mix 'Bounce Back' by Charlotte Rutherford

Little-Mix-'Bounce-Back'-by-Charlotte-Rutherford

Charlotte Rutherford&rsquo;s video&nbsp;for Zara Larsson&#39;s Ruin My Life plays on the themes of surveillance and self documentation as&nbsp;the Swedish singer trashes a house, causes chaos and gives an empowering performance, in a series of eye-catching outfits.&nbsp;&nbsp;With a tremendous use of colour, styling and art direction, and an increasingly kinetic edit by Ellis Bahl, Charlotte Rutherford has directed a top notch, super-slick and very sexy pop video.

Natasha Pierson

Sina Pars

Sunny Lowe

Rob Witt

Undefined

Brian Austin

Brad Jameison

Tyler Jenson

Phoebe Lettice Thompson

Brian Fisher

Beau Leon

Framestore

Felix Geen

Reprobates

Epic

Zara Larsson 'Ruin My Life' by Charlotte Rutherford

Zara-Larsson-'Ruin-My-Life'-by-Charlotte-Rutherford

Chelcee Grimes shows off a real heart of gold&nbsp;as the all-action concierge of a West Coast trailer park, populated with a cast of ripe characters, in Charlotte Rutherford&#39;s charming video for Just Like That.From cleaner&nbsp;to fitness instructor to playing footie (and she&nbsp;actually plays for Fulham Ladies) Chelcee singlehandedly brings joy to the lives of her elderly residents. It&#39;s as feelgood as a 6-1 win.&nbsp;

Nicholas Ruff

Jordan Black

Weston Cadwell

Philip Hambi

Chelcee Grimes 'Just Like That' by Charlotte Rutherford

Chelcee-Grimes-'Just-Like-That'-by-Charlotte-Rutherford

When hanging out with your friends is much more rewarding than being with stinky boys...Charlotte Rutherford pink-hued, neon-glowed video focusses on each of girlband The Aces&#39;s sad relationships with the opposite&nbsp;sex, in an enjoyably&nbsp;tongue-in-cheek affair for Physical.

Brendan Garrett

Katie Lambert

Kurtis Gnagey

Tyler Evans

Jean-Philippe Blunt

Steve Gottlieb

Anthem Films

The Aces 'Physical' by Charlotte Rutherford

The-Aces-'Physical'-by-Charlotte-Rutherford

A dreamy, gorgeous looking, summertime mood piece dances into life for Fickle Friends, courtesy of Charlotte Rutherford - who is now signed to Agile Films for commercial and music video production in the UK and USA.Rutherford&#39;s piece for Brooklyn&nbsp;shows off some incredible Americana scenery awash with colour, giving the video a wonderful throwback, over the top feel. The cocktail of imagery becomes richer with a bizarre and humourous&nbsp;dance routine that just seems to keep going, and a stylish smattering of performance from the band.&quot;We&rsquo;re thrilled to be working with Charlotte for her videos and commercials,&quot; says Katie Lambert, head of music videos at&nbsp;Agile.&nbsp;&quot;Charlotte has such one of the most unique aesthetics around and an off-beat humour, we incredibly excited for many projects to come! This Brooklyn video for us really demonstrates the direction we want to move in with Charlotte, it&rsquo;s humorous and unusual, alongside having the stunning visuals we have come to expect in her work.&quot;Rutherford, who comes to directing from a successful career as a photographer, has also directed videos for&nbsp;Perfume Genius, Vitamin and Marina and the Diamonds. Her photos (for Paper Magazine, Wonderland and Nylon and other publications) have included iconic images&nbsp;of Tinashe, Paris Hilton &amp; Charli XCX.&nbsp;

Brendan Garratt

Wojciech Kielar

Carson Giles

Savannah Davis

Isiah Teofilo

Toby Tomkins

CHEAT

Jessica Howell

Hanan Cher

Fickle Friends 'Brooklyn' by Charlotte Rutherford - now signed to Agile Films

Fickle Friends - Brooklyn

Charlotte Rutherford has delivered a brilliantly colourful and colourfully weird video for Vitamin&#39;s This Isn&#39;t Love. Set, fittingly, in Heartbreak Hotel, we travel from room to room and encounter all manner of dreamlike love to sleaze-like lust along the way. Embracing the song&#39;s pure pop leanings and tilting them just far enough into weird to reassure you this ain&#39;t all just kisses and cuddles.Frontman Jared Laville says the song is &ldquo;about the journey you take in a relationship from the beginning to the end, and when you come to realise that you can&rsquo;t reciprocate the love that is given to you. Realising &lsquo;this isn&rsquo;t love&rsquo; can feel like a revelation so we made the music feel celebratory and free, to reflect that feeling.&rdquo;

Riff Raff Films

Natalie Arnett

Wayne Bentley

Benjamin Wearing

Zach Apo-tsang

Kylie Griffiths

Narad Kutowaroo

Scarlett Burton

Sara Faulkner

Speade

Richard Fearon

Dan Harris

Sony

Vitamin 'This Isn't Love' by Charlotte Rutherford

VITAMIN - This Isn't Love (Official Video)

Charlotte Rutherford has recently&nbsp;directed this peculiar&nbsp;video for&nbsp;Finnish musician&nbsp;Jaakko Eino Kalevi&#39;s&nbsp;track Deeper Shadows. The video is made&nbsp;up of&nbsp;a&nbsp;hypnotising series of scenes following one after the other, which show&nbsp;a group&nbsp;of teenage girls channeling some heavily&nbsp;Lolita-esque&nbsp;vibes.Characterised by interesting transitions between the shots, the&nbsp;characters are seen holding a portal&nbsp;into the next&nbsp;dream-like&nbsp;scene.&nbsp;&nbsp;With matching outfits, long hair, and idle gazes&nbsp;the girls are&nbsp;reminiscent of the 90&#39;s film&nbsp;The Virgin Suicides had&nbsp;it been art directed by David Lynch, with the&nbsp;mildly surreal scenes&nbsp;oozing with&nbsp;too-cool-for-school&nbsp;youthfulness&nbsp;and marked by a steady, sedated&nbsp;pace.&nbsp;

Finland

Untitled

Jamie Kennerley

George Telling

Riccardo Raspa

Charlotte James

Will Vaughan

Domino

Jaakko Eino Kalevi 'Deeper Shadows' by Charlotte Rutherford

Marina Diamantis goes seriously glam&nbsp;down at the funfair in Charlotte Rutherford&#39;s delightful&nbsp;video for Blue - shot in Dreamland, the newly-renovated vintage&nbsp;amusement park in Margate.Charlotte also shot the stills for Marina&#39;s&nbsp;Froot album, and has applied her signature&nbsp;colourful and light-hearted&nbsp;style&nbsp;here - while reining-in the quirkiness of her previous work for Perfume Genius&nbsp;and others.Her interpretation of the lyrics&nbsp;-&nbsp;Marina&#39;s bid for&nbsp;one last night of fun with&nbsp;her&nbsp;ex-lover - are a mixture of&nbsp;retro-disco, high lamé, and femme fatale&nbsp;styling in a fittingly nostalgic-looking location. Plus some campy fortune teller thrown in...[imgtoken data:1]

Julia Frost

Dan Stafford-Clark

James Dyer

James Davis

Amy Exton

Jess Padgham

Soki Mak

Maria Asadi

Sami Knight

Ray Stevens

Electric Theatre Collective

Jonny Epstein

Supple Nam

Atlantic Records

Marina and the Diamonds 'Blue' by Charlotte Rutherford

Charlotte Rutherford, included in our list of the <a href="http://www.promonews.tv/videos/playlists/best-2014-top-20-new-directors" target="_blank">top new directors of 2014</a>, ended last year on a flourish of Perfume Genius. She followed up her video for <a href="http://www.promonews.tv/videos/2014/09/20/perfume-genius-grid-charlotte-rutherford" target="_blank">Grid</a> with another extravaganza of gorgeous&nbsp;lo-fi surrealism for PG&#39;s Fool, a video made for the Urban Outfitters Music Video Series.Mike Hadreas aka Perfume Genius dons his gold rollerskates before embarking on&nbsp;logic-defying, archly humourous&nbsp;scenarios at a typical British cornershop and a local dance studio - also involving his dancers in fetching bird costumes,&nbsp;and rollerskating backing singers.There&#39;s more about the shoot, and lots of on-set pics, on the <a href="http://blog.urbanoutfitters.com/blog/perfume_genius?cm_re=BLOG-_-POSITION_3-_-perfume_genius" target="_blank">Urban Outfitters blog</a>.&nbsp;

Rob Jelley

Bob Platt-Higgins

Andrew Potter

Matthew Emvin Taylor

Lucas Demgenski

Sam Riley

Emilio Schlappi

Dave Kirkwood

Joe Fitz-gerald

Alain Bety

Holly Silius

Billy Cullum

Jason Wallis

Sophie Alonzi

Rory Gordon

Gabe Spierer

Perfume Genius 'Fool' by Charlotte Rutherford

Perfume Genius – "Fool" (Official Video)

Powered by some garish, retro,&nbsp;70s-inspired art direction from Jade Williams, Charlotte Rutherford delivers this stark and beautifully odd performance promo for Mood Bomb by UK rockers Superfood, taken from their debut album Don&#39;t Say That (November 3).

Amy James

Felix Schmilinsky

Jack Reynolds

Simon Olney

Jade Williams

Gabriel Mokake

Sophie Cox

Ranelle Chapam

Ugne Ciesiunaite, Divna Jankovic

Infectious

Connie Meade

Indie

Superfood 'Mood Bomb' by Charlotte Rutherford

Superfood - Mood Bomb

Charlotte Rutherford&#39;s video for Perfume Genius&#39;s Grid is.... well, very Perfume Genius.Surrounded by dancers in full body silver suits Mike Hadreas (aka PG) progresses to a teaparty with facepainted&nbsp;females, where things degenerate into a food-throwing chaos. A bit like a Tim Pope video for Soft Cell from 1980 in fact...It&#39;s certainly in keeping with <a href="http://www.charlotterutherford.com/" target="_blank">Charlotte&#39;s vibrantly&nbsp;colourful, superhip and camped-up photography</a>.

Daisy Dickinson

Ali Baines

Charlotte Burke

Terri Capon

John Maclean

Oli Amodio

Meaghan Hood

Perfume Genius 'Grid' by Charlotte Rutherford

PerfumeGenius Grid HD

Lowestoft as Vegas... new JJ Stereo signing&nbsp;Charlotte Rutherford&#39;s vid for Falling In Love by Crystal Bats is a tongue-in-cheek kitsch fest complete with neon flamingos, dancing girls, fireworks, cocktails and topped-off by an uber&nbsp;dead-pan Crystal Bats performance...

JJ Stereo

Jack Spelman

Tabby Casto

Haydn Woodrow

Sophie Kowalyk

Lovette Allabison

Victoria Billman

Rebecca Honeybone

Lizzie Spaul

Crystal Bats 'Falling In Love' by Charlotte Rutherford

Crystal Bats - Falling In Love (Official Video)

Directing duo Filmawi Efrem and Esrael Alem deliver this lovely, bittersweet very British short to accompany LAC&#39;s acoustic strummer&nbsp;Borstal Boy.&nbsp;Efrem and Alem document&nbsp;a tale of three youths enjoying life until love complicate&#39;s things and tragedy strikes...

Charlotte Rutherford

Director

Videos featuring Charlotte Rutherford

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