Charlotte Rutherford was involved with the album campaigns of both artists last year, and now she brings PinkPantheress and Zara Larsson triumphantly together in this whipsmart, brilliantly-designed collab crossover, portraying the artists as the star mannequins in adjoining gift shops, who come to life - and kick off scenes of colourful, caerfully choreographed chaos.

Rutherford's video for fan favourite Stateside is set to dazzle with its sheer pizzazz, endlessly evolving its central concept, taking the visual worlds of both PinkPantheress and Zara Larsson established in their solo campaigns with Fancy That and Midnight Sun and then wittily merging the two together - and eventually swapping them around.

Breathless, maximalist and non-stop, it's a fantastically watchable exercise in approachable glamour, turning tacky West End gift shop reality into a Hollywood musical fantasy. Produced by UKMVAs Best Producer winner Chris Murdoch for CASINO, with gobsmacking production design and art direction by Furmaan Ahmed and Isabelle Furness, plus choreography by Simon Donnellon and a pulsating edit supervised by Lauzza, the video delivers a visual treat for the fans of both artists, with imagination and unflagging energy.      

The video opens on a mannequin version of PinkPantheress standing frozen inside a Fancy That-themed shop window. She snaps into motion, launching into performance, before the walls begin to shake — revealing Zara Larsson next door as the source of the disruption. The two mannequins clock each other, collide, and the storefront fantasy collapses out into the street. Then the the video leans into a knowing aesthetic swap, allowing familiar motifs to migrate between worlds. 

Glossy and knowingly self-aware, the video has quickly become an online fixation — pulled apart frame by frame as fans trade screenshots, clock references and revel in the crossover. So this video for Stateside feels less like a crossover and more like an inevitability.

“Last year was a really fun journey working with both Zara and Pink, so to continue the collaboration and have the opportunity to smash the two worlds together felt like a dream come true," says Charlotte Rutherford about the project. 

"Their worlds are so different, but both feel like some version of a gift shop - so we wanted a battle of the gift shops that explodes into them switching aesthetics, extreme pop mash-up style."