Rob Ulitski - 4th Dec 2020

Harry Hains' family is keeping the legacy of their late son alive with ANTIBOY, the American Horror Story actor's musical project that puts forth a 'genderless transhuman' in order to encourage dialogue around sexuality, gender, race and self-expression - featuring supermodel Andreja Pejić.

"ANTIBOY represents the idea that most things that we are taught to believe are an illusion," said Harry Hains, who died in January, aged 27. "ANTIBOY is a place of true equality."

For the video, director Charlotte Rutherford worked with Harry's brother, Sam Hains, to create a utopia-like world that switches between actual, everyday moments with surreal, CGI scenes.

"I wanted to make a queer celebration of sorts, combining dream and reality." Charlotte says. "I really wanted to build a diverse cast and team of people from all different shapes, colors and identities."

In the Dream visual Andreja Pejić is presented in two stunning environments: an unusually stark, suburban home; and an exterior night location with bright, technicolor makeup. She's joined by a full cast that includes queer artists like Chester Lockhart, all performing for the camera in scenes that blur the line between what's real and fake.

"My character is a trapped soul dreaming of freedom, but later she transforms into a grungy glitter-faced rock star who doesn't care and lets it all go," Pejić says of her role. "I had so much fun on the set."

It's a true creative testament to Hains' artistry, and a brilliantly effective promo in its own right - and without a doubt has some of the most beautiful, distinctive visuals to grace our screens in a very long time. The video marks a bittersweet moment as a posthumous release, but also demonstrates the power and importance of the music video format. 

PRO Credits


DirectorCharlotte Rutherford
ProducerSohaib Ali
ProducerOwen Lazur
ProducerJeremy Truong
Production CompanyAgile Films
Production CompanyRubber Tape
1st ADCody Burdette
Lead actorAndreja Pejić
Director of PhotographyTehillah De Castro
Art DirectorLauren Kim
WardrobeBenji Carlisle
HairGreg Lennon Jr
Make-upAlexandra French
EditorRobert Daglish
EditorEllis Bahl
ColouristKath Raish
VFXSam Hains
Other creditsCreative Director: Justin Miller Movement Director: Ryan Walker Page Graphic Design: Base Mode

Rob Ulitski - 4th Dec 2020

Related Content


Little Mix 'Bounce Back' by Charlotte Rutherford

Charlotte Rutherhood invites you to a party in the dollhouse. Little Mix’s latest video is a throwback to doll commercials of the nineties and early noughties - for this interpolation …

Ned Botwood - 19th June 2019

Latest News