Ned Botwood - 19th June 2019

Charlotte Rutherhood invites you to a party in the dollhouse. Little Mix’s latest video is a throwback to doll commercials of the nineties and early noughties - for this interpolation of Soul II Soul's smash hit Back to Life.

Rutherford’s plastic, hyperreal aesthetic is in full display, and her attention to period detail is uncanny. Bounce Back has the frenetic energy of a Hype Williams video and the Day-Glo production design of Saturday morning commercial. 

The so-bad-it’s-good styling - hairclips, faux fur, pastels and lycra - is pure Barbie, by way of Spice Girls. And that is to say nothing of the denim ensemble. This particular look is either a treat or horror for anyone who was around to witness Britney and Justin’s infamous outfits at the 2001 AMAs.

PRO Credits


DirectorCharlotte Rutherford
ProducerTom Birmingham
Production CompanyAgile Films
Executive ProducerHayley Williams
1st ADJonathan Sidwell
Director of PhotographyWill Bex
2nd ACEvan Sadler
GafferPhil Penfold
Art DirectorOllie Tiong
WardrobeShaquille Williams
Director's RepresentationOB Management
CommissionerKat Cattaneo
LabelSony Music
Other creditsCamilla Morris Cait Duggan

Ned Botwood - 19th June 2019

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