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Little Mix 'Bounce Back' by Charlotte Rutherford

Ned Botwood - 19th June 2019

Charlotte Rutherhood invites you to a party in the dollhouse. Little Mix’s latest video is a throwback to doll commercials of the nineties and early noughties - for this interpolation of Soul II Soul's smash hit Back to Life.

Rutherford’s plastic, hyperreal aesthetic is in full display, and her attention to period detail is uncanny. Bounce Back has the frenetic energy of a Hype Williams video and the Day-Glo production design of Saturday morning commercial. 

The so-bad-it’s-good styling - hairclips, faux fur, pastels and lycra - is pure Barbie, by way of Spice Girls. And that is to say nothing of the denim ensemble. This particular look is either a treat or horror for anyone who was around to witness Britney and Justin’s infamous outfits at the 2001 AMAs.

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Ned Botwood - 19th June 2019

Tags

  • Choreography
  • Performance
  • Surreal
  • VFX
  • Pop
  • Trap

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Credits

Production/Creative

Director
Charlotte Rutherford
Producer
Tom Birmingham
Production Company
Executive Producer
Hayley Williams
1st AD
Jonathan Sidwell

Camera

Director of Photography
Will Bex
2nd AC
Evan Sadler

Lighting/Grip

Gaffer
Phil Penfold

Art

Art Director
Ollie Tiong

Wardrobe

Wardrobe
Shaquille Williams

Agent

Director's Representation
OB Management

Commission

Commissioner
Kat Cattaneo
Label
Sony Music

Other credits

Camilla Morris

Cait Duggan

Ned Botwood - 19th June 2019

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