Little Mix 'Bounce Back' by Charlotte Rutherford
Charlotte Rutherhood invites you to a party in the dollhouse. Little Mix’s latest video is a throwback to doll commercials of the nineties and early noughties - for this interpolation of Soul II Soul's smash hit Back to Life.
Rutherford’s plastic, hyperreal aesthetic is in full display, and her attention to period detail is uncanny. Bounce Back has the frenetic energy of a Hype Williams video and the Day-Glo production design of Saturday morning commercial.
The so-bad-it’s-good styling - hairclips, faux fur, pastels and lycra - is pure Barbie, by way of Spice Girls. And that is to say nothing of the denim ensemble. This particular look is either a treat or horror for anyone who was around to witness Britney and Justin’s infamous outfits at the 2001 AMAs.
|Production Company||Agile Films|
|Executive Producer||Hayley Williams|
|1st AD||Jonathan Sidwell|
|Director of Photography||Will Bex|
|2nd AC||Evan Sadler|
|Art Director||Ollie Tiong|
|Director's Representation||OB Management|
|Other credits||Camilla Morris Cait Duggan|
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