Milo Blake, twice-nominated at this year's UKMVAs, shows his eye for a distinctive camera technique once again for teen artist Kamal.Almost the whole video is shot from above, with Kamal addressing the overhead camera while a houseparty goes on around him. The point is, the get-together is a lot more ordinary than the camera angle, and Kamal would rather be somewhere else - as repeatedly confirms in the lyrics. Milo Blake describes it as "a visual tale about how those rubbish parties can entrap us all", saying the video's concept was inspired by "the idea about what it would look like if you could Google Earth into the different rooms of a party which never quite gets going. It's all meant to be a humorous and surreal depiction of a common situation we have all encountered at least once in our lives."

Wendy Morgan directs a fourth promo for Lous And The Yakuza, this time exploring a mystical fairytale concept.Shot in Normandy, the video focuses on dynamic performance in a multitude of preternatural vignettes, complete with quickfire choreography and dreamlike movements. DoP Joel Honeywell contrasts Lous' electric performance against the natural beauty of the French coast, mixing the contemporary with the traditional to highlight the need for change and progression in society, alluding to the overall idea of the concept (explained further in Lous' description below). LOUS AND THE YAKUZA: This video means a lot to me as a young African girl from Congo and Rwanda."This song is an ode to Renaissance. In the first part of the video I’m playing a mystical witch character on the edge of a cliff, and then a princess on a horse and then a warrior surrounded by my army Yakuza. These enigmatic characters are a testimony of my own growth in life, what I have overcome, this is my Renaissance."This video means a lot to me as a young African girl from Congo and Rwanda, this is the fairy tale I’ve never watched growing up. These are the powerful images I needed to see, the representation of strength I always dreamed about. This could have never been possible without all my beautiful multicultural and multi talented team, I appreciate everybody’s work on this video, each of you guys accomplished the crazy challenge that was to shoot something in these COVID-19 difficult times."

Crowns & Owls direct a brooding visual for Octavian's Rari, featuring Future. Known for balancing a fashion-forward aesthetic with boundary-pushing visuals, the moving image trio place Octavian in a sequence of abstract vignettes, mirroring the bittersweet emotion of the track. Bloody and breathtaking, the video pays homage to retro 1980's aesthetics such as synthwave and outrun, the latter taking its name from the 1986 arcade game, and popularised through images of glitchy sunsets and neon gridlines. The performances are spot-on, and Future's remote setup intercuts perfectly, a testament to the restless effort of the creative team on both sides of the Atlantic.

When Tiffany Calver got the call from Drake to find out who best to feature on this drill track, Tiffany knew instantly it had to be one person and one person only and that was Headie One.Only You Freestyle video is a collaboration between two iconic rap artists from across the Atlantic. Dropped in the heart of lockdown it was important to ensure that the quality of the video matched the lyrical genius of the track and its safe to say it was a success!

SL traverses an overgrown, abandoned Britain in Oliver Jennings' video for Little Bird. Focusing on performance and striking set pieces, the visual jumps from a futuristic tropical apartment to rural landscapes inhabited by flocks of sheep, before moving on to the deserted streets of London. Charmingly offbeat and paying homage to a variety of different genres and concepts, SL thrives in each of the vignettes, bringing lots of confidence and presence to each scene.

No, Tom Cruise is not in the video for rising artist Issermann. In the video for Sad + Boring, director Nathan Sam Long utilises deepfake technology to land a star-studded "cast".The Black Mirror-like story follows Isserman, as he utilises futuristic contact lenses to visualise his celebrity fantasies in place of his partner. Co-starring French artist and ballerina Victoria Dauberville, the visual is a whirlwind trip into the Uncanny Valley, with haunting undercurrents and a more than slightly creepy atmosphere.The story reflects our image-obsessed society, allowing us to glitch and transform our bodies on a whim. In a first-of-its-kind, this form of artificial intelligence - most widely associated with fake news and revenge porn - has provided a unique opportunity for an emerging musician."Sad + Boring is about being stuck in a relationship that’s slowly diminishing you and your personality," says Isserman. "I thought celebrity deepfakes provided a great metaphor for this desire to be loved at all costs, and actually was surprised it’s not yet been explored in this way."

Transatlantic soul star Ama Lou self-directs this easygoing performance video, a homesick tribute to North London shot in Los Angeles.The video comes almost a year after her debut EP, DDD, and an accompanying short film shot by her sister, DoP Mahalia John. This was Lou’s California crime story, a bold triptych starring the singer as a new recruit in a desert crime ring.NORTHSIDE, in contrast, is a decidedly stripped-back affair, in which Lou communicates the relative simplicity of life in her native London: “The Northside is with me even in LA.” The video stars a host of friends and collaborators, including Taco from Odd Future and A$AP Nast.There is also a cameo appearance from a crumpled Sainsbury's carrier bag - an affectionate reference that will undoubtably mystify American viewers.

Wendy Morgan summons high art and street dance to capture the allure of Brussels-based Congolese artist Lous, for her El Guincho-produced debut Dilemme.Focusing on formations and composition, we see Lous and her backup artists in a variety of different settings, creating the same shapes and choreography in each one. Juxtaposing high fashion historical concepts, complete with palacial interiors and true to era wardrobe, with the raw energy of the street, the clash of ideas is a whirlwind of fashion and beautiful cinematography by Joel Honeywell. Lous does great work as she maintains a subdued yet emotional performance, and the frenetic and experimental energy of the Yakuza provides a balance to the action. The makeup and hair are suitably anachronistic, blending ideas from older time periods with futuristic fantasy, and the maximalist approach really pays off here. A marvellous introduction to an intriguing new artist.