Promonews - 17th Nov 2020

Milo Blake, twice-nominated at this year's UKMVAs, shows his eye for a distinctive camera technique once again for teen artist Kamal.

Almost the whole video is shot from above, with Kamal addressing the overhead camera while a houseparty goes on around him. The point is, the get-together is a lot more ordinary than the camera angle, and Kamal would rather be somewhere else - as repeatedly confirms in the lyrics. 

Milo Blake describes it as "a visual tale about how those rubbish parties can entrap us all", saying the video's concept was inspired by "the idea about what it would look like if you could Google Earth into the different rooms of a party which never quite gets going. It's all meant to be a humorous and surreal depiction of a common situation we have all encountered at least once in our lives."

PRO Credits

Credits

DirectorMilo Blake
ProducerJordi Estapé
Production CompanyEM Films
Production ManagerOliver Hill
1st ADSam Roffey
Director of PhotographyRhys Warren
Focus PullerEthan Lodge
GafferSam Baker
Art DirectorJorge Higgins
EditorArthur Parisi
ColouristLena Turnier
VFXRenato Solca 
LabelNeighbourhood Recordings

Promonews - 17th Nov 2020

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