Rob Ulitski - 28th Jan 2021

Niska laments his haters in Max Vatblé's haunting promo for Chargé.

Described by Vatblé as “hardcore French hip-hop meets the Google search for ‘how to get rid of a hater’, set in a cartoonish black and white world", the video depicts Niska undertaking out a peculiar mission. He's carrying a human-shaped package, where only a pair of trainers are visible.  

Inspired by Mathieu Kassovitz's La Haine and the iconic video for Jay Z's 99 Problems by Mark Romanek, the video, shot in high contrast black and white, is a hypnotic adventure through the mind of the artist, with a distinctly unsettling tone. 

And it culminates in a grisly meeting with a dustcart shredder...

Credits

DirectorMax Vatblé
ProducerPaul Le Baron
Production CompanyMynd
Executive ProducerPaul Le Baron
Production ManagerAdrien Chibatte
1st ADMathieu Perez
Director of PhotographyMoritz Matlik 
Focus PullerLaurent Hannoun
Focus PullerRemi Delvern
2nd ACPaul Cognet
2nd ACPierre-Nicolas Desposse-Chagot
SteadicamPaul Chapel
GafferSophie Delorme
Art DirectorAtelier Segura
WardrobeAxelle Gomila
WardrobeClara Viano
Make-upMicka Arasco
EditorErin Bowser
ColouristMuriel Archambaud
Post production companyWanda Paris
Post ProducerOlivier Glandais
LabelMillenium Universal Music France
Other creditsProduction Assistant: Carla Pommaret  Electrician: Yann Garel, Clement Arpertet Grip: Peter Ouel Location Manager: Denis Marquette Runner: Georges Pages Stylist’s Assistants: Ismene Duprat, Arnaud Klein, Juliette Dimarco Nails: Ines Ouldkaci  Assistant Editor: Pierrick Maurice Flame Artist: Mathieu Destrade Sound Design: Capitaine Plouf 

Rob Ulitski - 28th Jan 2021

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