Issermann 'Sad+Boring' by Nathan Sam Long
No, Tom Cruise is not in the video for rising artist Issermann. In the video for Sad + Boring, director Nathan Sam Long utilises deepfake technology to land a star-studded "cast".
The Black Mirror-like story follows Isserman, as he utilises futuristic contact lenses to visualise his celebrity fantasies in place of his partner. Co-starring French artist and ballerina Victoria Dauberville, the visual is a whirlwind trip into the Uncanny Valley, with haunting undercurrents and a more than slightly creepy atmosphere.
The story reflects our image-obsessed society, allowing us to glitch and transform our bodies on a whim. In a first-of-its-kind, this form of artificial intelligence - most widely associated with fake news and revenge porn - has provided a unique opportunity for an emerging musician.
"Sad + Boring is about being stuck in a relationship that’s slowly diminishing you and your personality," says Isserman. "I thought celebrity deepfakes provided a great metaphor for this desire to be loved at all costs, and actually was surprised it’s not yet been explored in this way."
|Director||Nathan Sam Long|
|Director of Photography||Jack Reynolds|
|Art Director||Héloïse Pérignon|
|Editor||Nathan Sam Long|
|Colourist||Daniel de Vue|
|Lead actor||Victoria Dauberville|
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