Rob Ulitski - 11th May 2020

No, Tom Cruise is not in the video for rising artist Issermann. In the video for Sad + Boring, director Nathan Sam Long utilises deepfake technology to land a star-studded "cast".

The Black Mirror-like story follows Isserman, as he utilises futuristic contact lenses to visualise his celebrity fantasies in place of his partner. Co-starring French artist and ballerina Victoria Dauberville, the visual is a whirlwind trip into the Uncanny Valley, with haunting undercurrents and a more than slightly creepy atmosphere.

The story reflects our image-obsessed society, allowing us to glitch and transform our bodies on a whim. In a first-of-its-kind, this form of artificial intelligence - most widely associated with fake news and revenge porn - has provided a unique opportunity for an emerging musician.

"Sad + Boring is about being stuck in a relationship that’s slowly diminishing you and your personality," says Isserman. "I thought celebrity deepfakes provided a great metaphor for this desire to be loved at all costs, and actually was surprised it’s not yet been explored in this way."

PRO Credits


DirectorNathan Sam Long
ProducerAngelica Riccardi
Director of PhotographyJack Reynolds
Art DirectorHéloïse Pérignon
WardrobeThibault Maas
EditorNathan Sam Long
ColouristDaniel de Vue
Grading companya52
Lead actorVictoria Dauberville

Rob Ulitski - 11th May 2020

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