Ama Lou 'NORTHSIDE' by Ama Lou
Transatlantic soul star Ama Lou self-directs this easygoing performance video, a homesick tribute to North London shot in Los Angeles.
The video comes almost a year after her debut EP, DDD, and an accompanying short film shot by her sister, DoP Mahalia John. This was Lou’s California crime story, a bold triptych starring the singer as a new recruit in a desert crime ring.
NORTHSIDE, in contrast, is a decidedly stripped-back affair, in which Lou communicates the relative simplicity of life in her native London: “The Northside is with me even in LA.” The video stars a host of friends and collaborators, including Taco from Odd Future and A$AP Nast.
There is also a cameo appearance from a crumpled Sainsbury's carrier bag - an affectionate reference that will undoubtably mystify American viewers.
|Executive Producer||Jerald ‘Coop’ Cooper|
|1st AD||Danny McGuire|
|Director of Photography||Mahalia John|
|Focus Puller||Robin Webster|
|2nd AC||Javier De Pablos Velez|
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