Ama Lou 'NORTHSIDE' by Ama Lou
Transatlantic soul star Ama Lou self-directs this easygoing performance video, a homesick tribute to North London shot in Los Angeles.
The video comes almost a year after her debut EP, DDD, and an accompanying short film shot by her sister, DoP Mahalia John. This was Lou’s California crime story, a bold triptych starring the singer as a new recruit in a desert crime ring.
NORTHSIDE, in contrast, is a decidedly stripped-back affair, in which Lou communicates the relative simplicity of life in her native London: “The Northside is with me even in LA.” The video stars a host of friends and collaborators, including Taco from Odd Future and A$AP Nast.
There is also a cameo appearance from a crumpled Sainsbury's carrier bag - an affectionate reference that will undoubtably mystify American viewers.
|Executive Producer||Jerald ‘Coop’ Cooper|
|1st AD||Danny McGuire|
|Director of Photography||Mahalia John|
|Focus Puller||Robin Webster|
|2nd AC||Javier De Pablos Velez|
Rising UK R&B singer-songwriter Ama Lou directs her own video covering all three parts of her EP 'DDD'.
Raised in London, now resident in Los Angeles, singer-songwriter Ama Lou continues to impress with her directing as well as her musical output with her latest video: the comic tale of a long-married …
Not Always is North London teenager Ama Lou's second release, with an engaging video by Danny McGuire that explores ideas of gender roles and shifting identities.
Two teen runaways escape their troubled childhood in Tim Mattia's video for Sam Hunt's Young Once.
The Hue-List, launched by top DoP and diversity activist Joel Honeywell late last year, has …
A year on from the last live BUG show before lockdown - the BUG Supergrass special at the BFI …
Agile Films have announced the official signing of director Nwaka Okparaeke to their music video …
Carrie Sutton has teamed up with You Are Here to represent the company’s directors for music …
Academy Films have announced the official signing of Ethan + Tom to their directing roster for …
COMPULSORY have announced that writer/director Mitch Kalisa has joined the director's roster, …