Ama Lou 'NORTHSIDE' by Ama Lou
Ned Botwood - 10th Oct 2019
Transatlantic soul star Ama Lou self-directs this easygoing performance video, a homesick tribute to North London shot in Los Angeles.
The video comes almost a year after her debut EP, DDD, and an accompanying short film shot by her sister, DoP Mahalia John. This was Lou’s California crime story, a bold triptych starring the singer as a new recruit in a desert crime ring.
NORTHSIDE, in contrast, is a decidedly stripped-back affair, in which Lou communicates the relative simplicity of life in her native London: “The Northside is with me even in LA.” The video stars a host of friends and collaborators, including Taco from Odd Future and A$AP Nast.
There is also a cameo appearance from a crumpled Sainsbury's carrier bag - an affectionate reference that will undoubtably mystify American viewers.
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Ned Botwood - 10th Oct 2019
Credits
Production/Creative
- Director
- Ama Lou
- Producer
- SH
- Executive Producer
- Jerald ‘Coop’ Cooper
- 1st AD
- Danny McGuire
Camera
- Director of Photography
- Mahalia John
- Focus Puller
- Robin Webster
- 2nd AC
- Javier De Pablos Velez
Lighting/Grip
- Gaffer
- Cole Barranco
Wardrobe
- Wardrobe
- Luci Ellis
- Make-up
- Kendall Cotta
Editorial
- Editor
- Mike Spagnoli
Grading
- Colourist
- Caroline Morin
- Colour grade company
- W
Commission
- Commissioner
- Hanan Cher
- Label
- Interscope
Ned Botwood - 10th Oct 2019