Not Always is North London teenager Ama Lou's second release, with an engaging video by Danny McGuire that explores ideas of gender roles and shifting identities.We follow the progress …
Ama Lou 'DDD' by Ama Lou
Rising UK R&B singer-songwriter Ama Lou directs her own video covering all three parts of her EP 'DDD'.
Shot in LA and the surrounding desert, this is an impressionistic story of a freewheeling younger in a crime ring (played by Ama), and her adventures over the course of a single day, when she's put in charge of an important, very tiny bag.
Making this nicely off-the-wall and engaging triptych was a family affair, being shot by Ama's sister, the DoP Mahalia John. And her mother, Kate John, came on board as hair and makeup artist.
|Executive Producer||Jerald ‘Coop’ Cooper|
|1st AD||Danny McGuire|
|Director of Photography||Mahalia John|
|Focus Puller||James Wicks|
|Art Director||Taylor Robinson|
|Hair & Make-up||Kate John|
|Executive Producer||Morgan Steiker|
|Other credits||Stylist: Ama Lou Sound Designer: Sean Miller Stills Photographer: Harrison Glazier Production Assistant: Esmé Hicks CAST: Ama Lou, Che Pope, Steven Sloan, Hazar Fermez, Tom Edwards, Lew Hopson, Alejandro Cabrera, Lara Bunta|
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