Promonews - 9th July 2018

Rising UK R&B singer-songwriter Ama Lou directs her own video covering all three parts of her EP 'DDD'.

Shot in LA and the surrounding desert, this is an impressionistic story of a freewheeling younger in a crime ring (played by Ama), and her adventures over the course of a single day, when she's put in charge of an important, very tiny bag.

Making this nicely off-the-wall and engaging triptych was a family affair, being shot by Ama's sister, the DoP Mahalia John. And her mother, Kate John, came on board as hair and makeup artist.

PRO Credits


VFXSteven Boden
DirectorAma Lou
ProducerSam Hunt
Executive ProducerJerald ‘Coop’ Cooper
Executive ProducerMorgan Steiker
1st ADDanny McGuire
Director of PhotographyMahalia John
Focus PullerJames Wicks
SteadicamJake Whitehouse
GafferMatthew Dickinson
Art DirectorTaylor Robinson
WardrobeLuci Ellis
Hair & Make-upKate John
ColouristCaroline Morin
Other creditsStylist: Ama Lou Sound Designer: Sean Miller Stills Photographer: Harrison Glazier Production Assistant: Esmé Hicks CAST: Ama Lou, Che Pope, Steven Sloan, Hazar Fermez, Tom Edwards, Lew Hopson, Alejandro Cabrera, Lara Bunta

Promonews - 9th July 2018

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