Oliver $ & Jimi Jules 'Pushing On' by Ian Robertson
Not long into Ian Robertson's video for Oliver $ & Jimi Jules' house anthem Pushing On, it's pretty clear that it's not going to end well for the guy who's dancing...
A pregnant women on a dusty desert track is replaced by a baby, who becomes a little boy dancing, who becomes a bigger boy dancing in the same spot wearing the same red and white singlet, who then becomes a young man... It's simple, straightforward and touchingly illustrates we're all heading in the same direction. So we might as well get up and dance.
"The track really makes you want to dance and the lyrics are about endurance so I imagined someone dancing on the spot for a lifetime. I wanted to embrace the track’s infectious repetition so simplicity and repetition was key to the video. It was meant to be even simpler - I originally intended it to be all in the one wide shot but this didn’t work out as planned.
"We filmed in the beautiful desert just outside of Los Angeles with a brilliant cast and crew. It reached a sweltering 40°C which was hard going on everyone, especially the dog that was meant to feature - he wasn’t having any of it.
"We street cast our oldest man who is 92 and used to know Fred Astaire! His memory wasn’t so hot so he actually forgot about the shoot on the day of filming! Luckily for us he was where he was meant to be picked up from so it all worked out well. I wonder if he remembers filming with us...
"I’ve never made such a pared-down concept driven promo before so attempting something completely different was nerve wracking at times but I’m thrilled with the results. There’s something satisfying about simplicity."
|Production Company||Colonel Blimp|
|Executive Producer||Nathan James Tettey|
|Executive Producer||Tamsin Glasson|
|Director of Photography||Pablo Berron|
|1st AD||Travis Knight|
|Art Director||Alexis Johnson|
|Hair & Make-up||Kristen Forgy|
|Editing company||Final Cut|
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