videoFoxes 'Love Not Loving You' by Rauri CanteloRauri Cantelo directs a classical art-inspired lockdown visual for Foxes' return with Love Not Loving You. Featuring layered montages of performance and artwork, Love Not Loving You is bold, buoyant, and unapologetically feminist. Inspired by her own hiatus and journey to empowerment, Foxes - aka Louisa Rose Allen - celebrates the women that came before her, flipping the script on the idea of "a painter and his muse", instead presenting women as beautiful, powerful and in charge of their own narratives. She notes: “This song is about finally falling in love with myself, about not depending on anyone else for my own happiness, and being able to stand on my own two feet. I hope the message in this song can inspire others to do the same.”Beautifully executed and presented, the clever editing and painstaking attention to detail hides the fact this was created in lockdown. In reality, Louisa was forced to go completely DIY and shoot the video at home, by herself on her phone, with just her mum and her dog in the room, with Cantelo and the rest of the team watching on video call.
Rob Ulitski - 17th Aug 2020