Foxes 'Love Not Loving You' by Rauri Cantelo
Rauri Cantelo directs a classical art-inspired lockdown visual for Foxes' return with Love Not Loving You.
Featuring layered montages of performance and artwork, Love Not Loving You is bold, buoyant, and unapologetically feminist. Inspired by her own hiatus and journey to empowerment, Foxes - aka Louisa Rose Allen - celebrates the women that came before her, flipping the script on the idea of "a painter and his muse", instead presenting women as beautiful, powerful and in charge of their own narratives.
She notes: “This song is about finally falling in love with myself, about not depending on anyone else for my own happiness, and being able to stand on my own two feet. I hope the message in this song can inspire others to do the same.”
Beautifully executed and presented, the clever editing and painstaking attention to detail hides the fact this was created in lockdown. In reality, Louisa was forced to go completely DIY and shoot the video at home, by herself on her phone, with just her mum and her dog in the room, with Cantelo and the rest of the team watching on video call.
Working with limited ‘ingredients’ allowed us to push to the edges of what we would be able to achieve.
"After receiving the track from Louisa and listening on repeat, I began noticing various family members bopping to it around the house and humming the chorus over and over again, revealing to me that despite having deeper more serious tones about past relationships and dark moments in Lou’s life, there was a really strong echo of affirmation, personal development and self care in the lyrics.
"In short - this track was ultimately a very positive one. One that needed to be accompanied by brightly coloured, fun and somewhat ‘catchy’ visuals that tastefully and respectfully co-existed alongside the underlying message beneath the track.
"As many creatives have found out during this time, working with very limited ‘ingredients’ due to the lockdown restrictions in the UK at the time really allowed us to push to the very edges of what we would be able to achieve in Louisa’s apartment, exploring projection and lighting techniques to ‘bring the outside in’, and to utilise every inch of her space.
"Establishing a clear set of tests and design guidelines with [designer] Jo Guthrie meant we were able to show proof of concept very early on. It also meant we were able to outline the the ‘do’s and don'ts’ for our collage elements, as we were looking to enhance Louisa’s message not cover it up!"
|Production Company||Lh Productions|
|Director of Photography||Si Lakos|
|Art Director||Jo Guthrie|
|Editing company||Assembly Rooms|
|Grading company||The Mill|
|Post production company||The Mill|
|Post Producer||Tanya Fearon|
|Other credits||Creative Director: Russell Dean Stone Production Assistant: Nadine Leswi Additional VFX: Nick Pratt 2D: Holly Mclean Storyboards + Treatment Design: Lola Webster|
Ella Henderson takes a trip down memory lane in Rauri Cantelo's visual for Take Care Of You, on her computer reminiscing about some of her favourite childhood moments.
Taz Tron Delix's latest collaboration with Declan McKenna, following their first outing for Brazil, sees McKenna wander through humongous collages for Humongous.
An impressive debut video by Isaac Crutchley, who manipulates printed-out video images for Joe Connor Little.
Sophia Ray remotely directs a VFX extravaganza for Ella Eyre's Dreams, in a video that sidesteps lockdown limitations to create something magical and unique.
Cinelab London, the UK's only full-service film laboratory and digital dailies facility, has …
Bullion Productions' producer Joel Spencer has been promoted to Head of Music and Branded …
The new episode of The Promonews Podcast: Talking Music Videos - our series of conversations …
The first round of judging in the Best Video and the Technical Achievement categories at …
The deadline to vote in the first round of judging at the UK Music Video Awards 2021 is fast …
While first round voting on many of the categories at this year's UK Music Video Awards continues, …