JADE 'It Girl' by Fa & Fon
Rob Ulitski - 15th Jan 2025
Fa & Fon reunite with JADE for this - quite literally - smashing video for It Girl.Â
With a blend of girly pop, bold choreography and unapologetic fun, JADE leaves her mark as she dances through a shattered china shop.
Aesthetically jumping between lo-fi camcorder footage and slick performance setups, the video has the same palpable energy of previous collab Midnight Cowboy, and very much feels like a spiritual successor.Â
A fine video indeed, which transcends its 'visualiser' tag to become something punchy and full of attitude - and plate smashing. Lots of plate smashing.Â
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Credits
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Production/Creative
- Director
- Fa & Fon
- Producer
- Production Company
- RF
- Executive Producer
- Executive Producer
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Lighting/Grip
- Gaffer
Wardrobe
- Stylist
- Stylist
Choreography
- Choreographer
Casting
- Casting director
Editorial
- Editor
- Editing company
- Edit Producer
VFX
- VFX
Commission
- Label
Rob Ulitski - 15th Jan 2025