Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

JADE 'It Girl' by Fa & Fon

Rob Ulitski - 15th Jan 2025

Fa & Fon reunite with JADE for this - quite literally - smashing video for It Girl. 

With a blend of girly pop, bold choreography and unapologetic fun, JADE leaves her mark as she dances through a shattered china shop.

Aesthetically jumping between lo-fi camcorder footage and slick performance setups, the video has the same palpable energy of previous collab Midnight Cowboy, and very much feels like a spiritual successor. 

A fine video indeed, which transcends its 'visualiser' tag to become something punchy and full of attitude - and plate smashing. Lots of plate smashing. 

Featured sponsors

Rob Ulitski - 15th Jan 2025

Tags

  • Pick of the Day
  • Pop
  • Performance
  • Visualiser
  • Art Direction
  • Lo-fi
  • Slick
  • Choreography
  • China Shop
  • Plates

Popular content

Feedback

Problem with this page? Let us know

Credits

Featured here in the credits?

Production/Creative

Director
Fa & Fon
Producer
Zoe Gunn
Production Company
Executive Producer
Precious Mahaga
Executive Producer
Romy Jo Waller
1st AD
Niomi Collins
Production Assistant
Maddy Smith
Runners
Jack Savage, Paola Dalla Costa

Camera

Director of Photography
Ailsa Aikoa
Focus Puller
Matt Farrant
2nd AC
Riccardo Angei

Lighting/Grip

Gaffer
Shaun Clarke
Electricians
Anna Beckham, Amarjeet Singh

Wardrobe

Stylist
Jamie McFarland
Stylist
Zack Tate

Choreography

Choreographer
Blake John Wood

Casting

Casting director
Casting Collective

Editorial

Editor
Charles Gamble
Editing company
Okay Studio
Edit Producer
Alex Blowers

Commission

Label
Sony Music

Rob Ulitski - 15th Jan 2025

Related Content

Industry News