NODE directs a striking promo for Berlin-based experimental pop artist Gabriel Gifford.

The video for Barking Dogs Seldom Bite was shot at Hackney’s Moth Club, and draws inspiration from a 'cult-like' experience Gabriel had at a local spiritualist church with his father, months before his suicide. A surreal experience that seemed to reflect the nuance and eccentricity of community, mental health, and the supernatural. 

The video explores these themes through a contemporary lens, with the cast of Seirian Griffiths, Caterina Danzico, Genevieve Reeves, and Tia May Hockey each performing iterations of their ‘dog’ - a physical manifestation of the characters' individual demons and trauma.

Building to an electric finale, the focus on raw movement and primal instinct erupts in a strobe-lit montage, cut in a hyperactive and chaotic way. Impressive work with an electric energy.