Madeline Clayton directs a poignant promo for US-based Australian singer-songwriter Indigo Sparke. The video for Pressure In My Chest depicts Indigo trapped inside her bedroom - a person's most intimate space to dream, rest, grieve, and make love. The artist and director worked with movement director and choreographer Robert Vail, who facilitated the creation of a space for the artist to use her body as another instrument for storytelling. The movement and expression in the music video are emotional rather than choreographed, intuitive and improvised.The concept is a stirring, intimate study of the artist, without the shield of glossy filters or supporting characters, which creates a very raw, vulnerable vibe. “Creating this music video with Indigo was born out of our interest and exploration of an artist grappling with her own emotional and mental suffering and how complex that relationship can be," says Madeline Clayton."When I first heard Pressure In My Chest I was just blown away by the stoicism that came from a woman speaking quite vulnerably about her emotional turmoil, anxiety, and mental health. I really wanted to create a music video for Indigo that showcased her strength as a woman and as an artist and her unique perspective and relationship with her mental health.”
Rob Ulitski - 25 days ago