J. R. Dawson directs a warmly reflective promo for Private Agenda. In the bizarre and beautiful world of Neo-Nostalgia, four archetypical personalities use fashion, art, literature, and movement to show and hide the intricacies of their inner selves.The video presents an abstract and nostalgic journey through the process of making and creating, exploring the facets of how we show our true personalities to the outside world.

Sammy Rawal directs a glossy promo for Not So French, featuring Lady Ice and a menagerie of fizzy pop beverages. Featuring frenetic camera zooms, a splash of visual effects and a bubbling energy throughout, Rawal loops different movements to create a GIF-style aesthetic, matching the beat of the track. Lady Ice is mesmerising throughout, jumping, shaking and twisting her way into a Soda Pop frenzy. "The idea behind this was to create an absurd advert-style music video for the fictitious NotSoFrench brand of soda," explains Sammy Rawal. "The video plays with the themes of 'sweet' and 'sexy' in a very camp approach. Driven by a graphic colour palette and starring Lady Ice of the iconic House of Miyake-Mugler, the video quickly spirals deeper into visual craziness as elements of digital collage, illustrated overlays and intentionally skewed scale/proportion are introduced."

Monica G. Carter tracks the relationship of two brothers from youth to adulthood, in the ethereal promo for Tell It To My Heart.The video opens with sweeping shots of beautiful Mexican landscapes, where two characters rest on a concrete structure in the middle of a body of water.Match-cutting between vignettes of the characters as kids and then as adults, we see the pair perform abstract movements, which are intercut with snapshots of a dreamlike narrative.Stunningly shot by Miguel Zetina, the visual feels strangely tactile yet imperceptible, blurring the boundaries between fantasy and reality whilst remaining decidedly univocal in its concept."Directing Tell It To My Heart was a beautiful experience," says Carter. "Not only because it is based on a true story, but also because I wanted to show that love is love, that you have to accept yourself for who you are and not be scared to show it."I wanted to create a piece that was intimate. A piece that showed Mexico in a different light, to convey that the macho culture that is present in Mexico can be broken. Love conquers all."

Alex Lawther - acclaimed actor from End of the F*cking World, Black Mirror, and much more - has made his directorial debut for childhood friend and artist Linus Fenton.Sponsored by mental health charity CALM (Campaign Against Living Miserably) and beautifully shot on 16mm by DoP Adam Singodia, the film examines a difficult friendship between two young boys. They are close as brothers but find it impossible to make one another aware of their feelings.For the film, Lawther worked closely with movement director Grace Nicol to build an avant-garde visual language, which expresses the two boys' attempts to connect with one another, drawing on his experience as an actor to inform his directorial approach.“Linus called me up towards the end of the first Lockdown," Lawther recalls. "He’d written an album, [and] it was the first time I had heard him writing in this way. It was beautiful. I was very moved. "He then asked me if I’d like to direct a video for one of the songs. I was not only lucky to get to work on my first directing gig with a dear friend, but also a brilliant creative team and two wonderful actors - Roman Griffin Davis and Connor Mason."The video was produced by Blink, with whom Lawther worked when starring as Declan McManus's 'double' in the Key To Life On Earth video directed by Will Hooper last year. “Collaborating with Alex on his first music video has been such a wonderful experience," says Laura Northover, head of music at Blink. "His experience as an actor really informed his approach when working with the boys on set and during the rehearsals in the lead up to shooting."He’s not only the loveliest person, but also ridiculously talented. I’m looking forward to working together more in the future as he develops as a director.”

Zandi Tisani directs a thrilling dance promo for South African artist Kamo Mphela's Thula ThulaThe track is taken from NTS's Amapiano Now compilation, celebrating the genre that emerged from the townships of Gauteng and Pretoria and, as the NTS website describes "has quickly established itself as the defining sound of the South African club underground."Kamo's Thula Thula is riotous fun both sonically and visually, and intertwines playful movement with slick, sharp performances. An abstract narrative, featuring a nervous stranger with a briefcase full of secrets, adds an enigmatic layer to the concept, which is an absolute blast to watch from start to finish.“My motivation for shooting this video was an opportunity to work with Kamo who I see as being a world-class performer," says director Zandi Tisani "It’s only a matter of time before she hits the major league and I wanted to be able to say I was there in the early days."With the video I wanted to take her beyond the expected visuals from Amapiano, and create something closer to the cannon of classic pop music videos. Something visually sophisticated but still fun and entertaining.”

Following their collaboration on Chicken Lemon Rice, Priya Ragu reunites with director Dumas Haddad on the striking promo for Lockdown. The dystopian visual concept highlights two dancers, who are tied to platforms in the vast desolation of an empty quarry. They’re overseen by Priya, who plays two characters: the authoritative Priya, an edgy and charismatic personality who relishes the opportunity to keep the two dancers restrained; and also the sensitive ‘lockdown’ Priya, who is open to other possibilities.The two dancers use the power and imagination of their choreography to help triumph over their differences. It’s a representation of how society can only find unity via compromise and understanding.Dazzingly vibrant and punchy, the video is a brilliant showcase of interpretive movement and slick cinematography, and the location lends itself to the post-apocalyptic tone of the concept.

James Theseus Buck and Luke Brooks - aka Rottingdean Bazaar - bring their innovative mixed media magic to Audiobooks' new promo for Lalala It’s The Good Life.Working with longtime collaborator Annie Collinge, they styled and photographed the band in a studio to create stills for detailed fabric prints. They then poke hands through, fold, wobble, and vacuum the prints against a variety of muted backdrops, allowing them to pop off the screen.By packing each frame with clever movements to create the impression of moving lips, guitar playing and dancing - and that's just the start of it - the video has instant replay value. In true Rotttingdean style, they capture the chaos and fun of the track while creating something that is distinctively them. Following on from their adventurous abstract fashion film Scale, their music video for the band Dry Cleaning, and pieces for Burberry, Bottega Veneta, Microsoft and Paul Smith, Rottingdean Bazaar continue to push boundaries and expand their impressive portfolio into new and exciting places.

Steelbanglez blasts back onto the scene with new track Blama, complete with a powerful visual from director Kelvin Jones. In the video, we see the artists deliver powerful performances against gritty backdrops, showing us the roots of Steelbanglez' music.From explosions to confetti, director Kelvin Jones makes bold and striking visual choices, proving he is one to watch on the grime scene.