Rupert Bryan directs a slick and pulsatingly energetic promo in his latest collab with Allegra - for the Tiësto remix of Round & Round.

Ramping up the energetic vibes of the track, the video sees Allegra and her dancers perform on-stage in a large warehouse space, with floor to ceiling pillars. With a focus on dance, movement and posing, it's traditional pop visuals executed to perfection, with a glossy, cinematic aesthetic.

"This is a Tiesto dance remix, so we needed to make sure the visuals stood up to the dance powerhouse himself," explains Bryan . "The set ups include a simple theatrical stage, a walkway of astera light tubes and a very shallow pool! We also had four incredible dancers and brilliant choreographer Mark Battershall. Allegra's performance has come a long way since her first release in 2018, so after working with her for almost five years, I have seen a true transformation.

"In this video, we see a more mature and sassy side of Allegra, that we have not seen before. We wanted to create a distinctive look using orange and blue theme that gives the video a certain mood and tone, ultimately creating the right feel for the space and for the track. Allegra rehearsed for a month with the dancers to get where she needed to be for the video, and it paid off! There are so many factors that help create a great video and I feel all the elements came together.

"Working with Simon Rowling for the first time was a pleasure and he is responsible for giving us the great look, so hats off to him and his crew. We discussed the approach (which changed a few times!) but we both are really happy with where it landed. I had some references for the video, which included Little Mix's Sweet Melody and The Pussycat Dolls' React. Having been making music videos for quite a while now, I feel this one has some punch to it and I'm super proud of all the team who helped make it."