Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

RM 'LOST!' by Aube Perrie

Rob Ulitski - 30th May 2024

RM - aka BTS bandmember Kim Nam-joon - is lost within the confines of a TV studio, in a maze and his own mind, in Aube Perrie's playfully surreal and subversive video for LOST!

This solo outing for the rapper/songwriter and member of K-Pop's biggest boyband is a fully fledged trip through a liminal otherworld, full of hypnotic hallways and video game-style environments. Focussing heavily on set design and 'God-view' high angles, the video is purposely otherworldly yet domestic, almost like a haunted game of The Sims

Imbued with Perrie's sense of conceptual surrealism - and sense of humour - the visual is a masterful blend of Korean and Western promo aesthetics, demanding the viewer's attention for its unpredictable and mysterious storyline, and never less than wonderfully entertaining. And it's another big salvo in the resurgent creativity in music videos right now.

Featured sponsors

Rob Ulitski - 30th May 2024

Tags

  • Comedy
  • Narrative
  • Pick of the Day
  • Performance
  • Pop
  • TV show
  • Surreal
  • The Sims

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Aube Perrie
Producer
Two Happy
Creative Director
San Yawn
Production Company
Executive Producer
Rik Green
1st AD
Louis Barron
Service Prod Co
Frame 23
Executive Producer
Erfan Saadati
Producer
Oanaa Maria Ursachi

Camera

Director of Photography
Chris Ripley

Lighting/Grip

Gaffer
Ion Palcau

Art

Production designer
Studio Augmenta

Casting

Casting

Editorial

Editor
Gwen Ghelid

Grading

Colourist
Jason Wallis
Colour grade company

Agent

Director's Representation

Misc

Creative
Sehoon Jang
Creative
JNKYRD

Other credits

Key Grip

Dodo

Key Grip

Nicolau Bogdan

Rob Ulitski - 30th May 2024

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video