RM 'LOST!' by Aube Perrie
Rob Ulitski - 30th May 2024
RM - aka BTS bandmember Kim Nam-joon - is lost within the confines of a TV studio, in a maze and his own mind, in Aube Perrie's playfully surreal and subversive video for LOST!
This solo outing for the rapper/songwriter and member of K-Pop's biggest boyband is a fully fledged trip through a liminal otherworld, full of hypnotic hallways and video game-style environments. Focussing heavily on set design and 'God-view' high angles, the video is purposely otherworldly yet domestic, almost like a haunted game of The Sims.
Imbued with Perrie's sense of conceptual surrealism - and sense of humour - the visual is a masterful blend of Korean and Western promo aesthetics, demanding the viewer's attention for its unpredictable and mysterious storyline, and never less than wonderfully entertaining. And it's another big salvo in the resurgent creativity in music videos right now.
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Rob Ulitski - 30th May 2024
Credits
Featured here in the credits?
Production/Creative
- Director
- Aube Perrie
- Producer
- Two Happy
- Creative Director
- San Yawn
- Production Company
- PF
- Executive Producer
- Rik Green
- 1st AD
- Louis Barron
- Service Prod Co
- Frame 23
- Executive Producer
- Erfan Saadati
- Producer
- Oanaa Maria Ursachi
Camera
- Director of Photography
- Chris Ripley
Lighting/Grip
- Gaffer
- Ion Palcau
Art
- Production designer
- Studio Augmenta
Casting
- Casting
- LC
Editorial
- Editor
- Gwen Ghelid
Grading
- Colourist
- Jason Wallis
- Colour grade company
- EC
Agent
- Director's Representation
- H
Misc
- Creative
- Sehoon Jang
- Creative
- JNKYRD
Other credits
Key Grip
Dodo
Key Grip
Nicolau Bogdan
Rob Ulitski - 30th May 2024