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Billy Joel 'Turn The Lights Back On' by Warren Fu, Freddy Wexler

Rob Ulitski - 13th Mar 2024

Warren Fu and Freddy Wexler join forces for Billy Joel's big comeback, directing an affecting promo for Turn The Lights Back On - using cutting edge AI technology to have younger versions of the legendary singer-songwriter perform the song.

Fu and Wexler have utilised generative AI to create the unfeasible: having seemingly authentic versions of Joel at different points in his career in the 1970s, '80s and '90s, lipsyncing the new song. It's a remarkable and fascinating achievement, with dramatic and emotional impact for Joel's legions of fans. 

This was a process evidently driven by craft, storytelling and experimentation, to create and execute the concept. And compared to other music videos where AI and Deepfake technology has been employed, the effect is to heighten the message of the song, with its personal reflection on the past, and past mistakes, rather than for any shock value.

“I’m always a bit cautious about the use of any new technology," says Warren Fu. "But the more I thought about it, the more it felt like a rare opportunity to create an emotionally touching experience for Billy Joel and his fans, using AI to generate a young version of Billy Joel.” 

As a result, it's a gift to fans new and old - and an opportunity to recall, compare and contrast the artist at different crucial points in his career. 

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Rob Ulitski - 13th Mar 2024


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Warren Fu
Freddy Wexler
Bryan Younce
Production Company
Executive Producer
Sara Nix
Executive Producer
Daniel Yaro
Executive Producer
Steve Cohen
Production Manager
Elizabeth Cook
1st AD
Kenton Cummings


Director of Photography
Ben Carey
Focus Puller
Sergey Nikitenko
2nd AC
Lexa Krebs
Kyle Fasanella


Production designer
Greg Yaro

Rob Ulitski - 13th Mar 2024

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