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Everything Everything 'Jennifer' by Krishna Muthurangu

Rob Ulitski - 25th May 2022

Krishna Muthurangu directs a lo-fi promo for Everything Everything's Jennifer - the first release from their new album - with a teenage cast performing in place of the group. 

The unexpected visual treatment - which is shot to look like a vintage VHS recording - intercuts between the teenage group's performance and home video snapshots of them out and about exploring, and feels refreshingly authentic from start to end. 

The track is taken from new album Raw Data Feels, for which the band used a custom artificial intelligence to help write the lyrics and design the cover art, from selected information inputted into it. The contrast of this cutting edge technology and the choice to make this video feel familiarly warm and nostalgic is a very interesting one, and offers a different perspective to the project. 

Rob Ulitski - 25th May 2022

Tags

  • Rock
  • Alternative
  • Indie
  • Band
  • Teenagers
  • Home video
  • VHS
  • Performance
  • artificial intelligence

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Credits

Production/Creative

Director
Krishna Muthurangu
Producer
Mike Spearman

Camera

Director of Photography
Krishna Muthurangu
Camera Op
Will Creswick

Lighting/Grip

Gaffer
Roberto Colapietro
Gaffer
Roberto Colapietro

Wardrobe

Stylist
Sarah Davidson
Stylist
Selina Cheng

Editorial

Editor
Jonathan Higgs

Rob Ulitski - 25th May 2022

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