Krishna Muthurangu directs a lo-fi promo for Everything Everything's Jennifer - the first release from their new album - with a teenage cast performing in place of the group. The unexpected visual treatment - which is shot to look like a vintage VHS recording - intercuts between the teenage group's performance and home video snapshots of them out and about exploring, and feels refreshingly authentic from start to end. The track is taken from new album Raw Data Feels, for which the band used a custom artificial intelligence to help write the lyrics and design the cover art, from selected information inputted into it. The contrast of this cutting edge technology and the choice to make this video feel familiarly warm and nostalgic is a very interesting one, and offers a different perspective to the project.
Rob Ulitski - 4 months ago