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Kawala 'Hypnotized' by Francis Wallis

Rob Ulitski - 17th Mar 2022

Francis Wallis directs a playful performance promo for Kawala, featuring the group in a perpetually expanding universe of parallel rooms and scenarios.

The video boasts a fun, conceptual aesthetic which more than lives up to the name of the track, inspired by the Droste effect. It's put to excellent use here, with a contemporary, slick twist, which feels suited to the cinematic world built within the video. 

With a trippy edit and brilliant performances all-round, the concept has the right balance of effects and live-action, and feels really fresh. 

"The lyrical content immediately made me think of the Droste-style effect, which is basically the effect of a picture recursively appearing within itself," explains Wallis. "Creating this visual landscape for our chorus meant that we could repeat our scenes rhythmically, bringing a hypnotic sense of repetitiveness within our variations that felt perfectly suited to this track.

"Most importantly this felt like a great way to highlight that sense of disorientation and at times claustrophobia that often comes when relationships are on the rocks or at the end of their course in the way that Jim sings about."

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Rob Ulitski - 17th Mar 2022

Tags

  • Director's notes
  • Performance
  • VFX
  • Pop
  • Indie
  • Droste Effect
  • Contemporary
  • Effects
  • Surreal

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Credits

Production/Creative

Director
Francis Wallis
Producer
India Bradshaw
Production Company
FAMILIA
Executive Producer
India Bradshaw
1st AD
Isusko Garcia
Assistant Producer
Emma Broyd

Camera

Director of Photography
Focus Puller
Irys Steel

Lighting/Grip

Gaffer
James Duffy
Key Grip
Llwellyn Harrison

Art

Production designer
Sarah Asmail

Wardrobe

Stylist
Patricia Humm
Hair
Robyn Rowan
Make-up
Robyn Rowan

Editorial

Editor
Jack Singer
Editing company

Grading

Colour Producer
April Hughes
Colourist
Vlad Barin
Colour grade company

VFX

Post production company
Cabbage Film Factory
Post Producer
Szabolcs Moradi

Agent

Director's Representation
OB Management
Agents
Sam Davey, Polly Milner

Commission

Commissioner
Ailsa Robertson
Label
EMI

Rob Ulitski - 17th Mar 2022

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