Art Director

Sarah Asmail

Multi-hyphenate creative Wesley Joseph self-directs the etheral promo for Monsoon.&nbsp;As with Joseph's self-directed video&nbsp;for Thrilla last year,&nbsp;it's presented as a series of poetic vignettes, and imbued with a sense of otherworldly energy, exploring character and concept through dazzling costumes and slick styling.&nbsp;Without a narrative to tie things together, the abstract visual is instead left open to interpretation, and exudes a magical, fantastical vibe throughout. It's fantastic work, and&nbsp;absolutely stunning to look at.&nbsp;

Wesley Joseph

Andrew Rawson

Stink Films

Krunal Saadrani

Jake Gabbay

Dom Mckiernan

Michael Hannides

Sam Allen

Richie Oldfield

Secretly Canadian

Wesley Joseph 'Monsoon' by Wesley Joseph

Wesley-Joseph-'Monsoon'-by-Wesley-Joseph

Raja Virdi explores the thin line between good and bad for the big&nbsp;team-up of Marshmello, Mae Muller and Trippie Redd.&nbsp;The video for American Psycho takes place in a series of stylish custom-built sets, with a red and white colour scheme which represents the dichotomy of a toxic relationship.&nbsp;Muller and Redd thrive in their unique setups, and Virdi's use of dynamic transitions, animated elements and rhythmic editing keeps the video constantly engaging.[imgtoken data:1]"It was such a pleasure to direct this promo," says Virdi. "I'd been wanting to do a concept like this for a while and glad it fit the song so well. I love the themes of duality, and seeing the difference performance states of Mae between the red toxic sets and the white angelic sets."I really wanted to move the camera seamlessly between the spaces, keeping the visual constantly engaging with how we reveal new moments."Collaborating with my regular DOP Pieter Snyman and the insanely talented production designer Sarah Asmail&nbsp;ensured we found the rhythm for the piece and how best to give each space a unique feel for each artist on the song.[imgtoken data:2]"The turnaround was immense for this one with needing to shoot and deliver all within a week. But thanks to an insanely talented crew, we just about got there&nbsp;- albeit with little to no sleep, lol. Big ups to to my constant producers Joseph J Goldman and Greg Smith for pulling this one out of the bag - and MVP 1st AD Tom Kelly who made a crazy tight schedule work without compromise. My very talented regular post team made the process very smooth - editor Samuel Marr, colourist Connor Coolbear and VFX with Jakob Thorhallsson and Phil Woods."Thanks to team Marshmello, Mae &amp; Trippie for the trust in this one, and huge shout outs to the Astralwerks squad Joe, Luke and Loies for being so great all the way through."

United Kingdom

Claudimar Neto

Talent Talks

Kirsty Oldfield

Oliver Whitworth

Soki Mak

Raja Virdi

Greg Smith

Joseph J Goldman

Mouthpiece

Noir

Loies Kim

Joe Mortimer

Joe Sherno

Pieter Snyman

Javier Alejandro

Zoe Gunn

Tom Kelly

Austin Phillips

Alex Hudson

Josh Tue

Michael Mroczek

Oskar Pera

Zara Ali

Samuel Marr

Homespun

Connor Coolbear

Electric Theatre Collective

Phil Woods

Jakob Thorhallsson

Astralwerks

Marshmello, Mae Muller, Trippie Redd 'American Psycho' by Raja Virdi

Marshmello, Mae Muller, Trippie Redd - American Psycho

Claire Arnold creates a gothic marvel&nbsp;for Bree Runway's Eighties-tastic&nbsp;S.L.Y.&nbsp;The beautifully mounted theatrical concept is a suitable response to Bree's surprising foray into bombastic 80s-style ballad pop,&nbsp;with Bree&nbsp;traversing&nbsp;a&nbsp;gothic building like a fairy tale character, picked out by spotlights, and eventually stepping out into an abstract environment among the clouds.[imgtoken data:1]&nbsp;Presenting a haunting&nbsp;fantasy world, the video includes many things viewers will expect from Bree Runway - including slick choreography and extravagant styling - but also a more vulnerable, emotional side to the artist.It all proves that there is little that Bree cannot do. And that very possibly&nbsp;Claire Arnold has been watching&nbsp;Channel 5's rather brilliant <a href="https://www.channel5.com/show/80s-greatest-pop-videos" target="_blank">80s&nbsp;Greatest Pop Videos</a>&nbsp;for inspiration...[imgtoken data:2]

Joshua Gochez

Anna Trevelyan

Claire Arnold

Amara Rossell

Ground Work

Grzegorz Krzeszwiec

Jack Reynolds

Aaron Z Wilson

Anna Butler

Elle Lotherington

Josh Brooks

Pete Wade

Asia Rose Kilagllon

Kz Creative

Sheena Adae-Amoakoh

Tomi Ajayi

Edward Cooper

The Assembly Rooms

Luke Morrison

Tx Fx Studios

Johan Barrios

Soul

Bree Runway 'Somebody Like You' by Claire Arnold

Bree-Runway--'S.l.y-(somebody-Like-You)'-by-Claire-Arnold

Francis Wallis directs a playful performance promo for Kawala, featuring the group in a perpetually expanding universe of parallel rooms and scenarios.The video boasts a fun, conceptual aesthetic which more than lives up to the name of the track, inspired by the&nbsp;Droste effect. It's&nbsp;put to excellent use here, with a contemporary, slick twist, which feels suited to the cinematic world built within the video.&nbsp;With a trippy edit and brilliant performances all-round, the concept has the right balance of effects and live-action, and feels really fresh.&nbsp;"The lyrical content immediately made me think of the Droste-style effect, which is basically the effect of a picture recursively appearing within itself," explains Wallis.&nbsp;"Creating this visual landscape for our chorus meant that we could repeat our scenes rhythmically, bringing a hypnotic sense of repetitiveness within our variations that felt perfectly suited to this track."Most importantly this felt like a great way to highlight that sense of disorientation and at times claustrophobia that often comes when relationships are on the rocks or at the end of their course in the way that Jim sings about."[imgtoken data:1][imgtoken data:2]

April Hughes

Patricia Humm

Francis Wallis

India Bradshaw

OB Management

FAMILIA

Ailsa Robertson

James Duffy

Thomas English

Isusko Garcia

Llwellyn Harrison

Irys Steel

Robyn Rowan

Jack Singer

Vlad Barin

CHEAT

Szabolcs Moradi

Cabbage Film Factory

Indie

Kawala 'Hypnotized' by Francis Wallis

KAWALA - Hypnotized (Official Music Video)

Wesley Joseph self-directs a darkly comedic video for his track Cold Summer, about the travails of crime boss Fredrick.&nbsp;Shot in Almaty, Kazakhstan, the concept&nbsp;follows Fredrick - played by Joseph -&nbsp;on the run after escaping prison. In the narrative, Fredrick finds himself in a game of cat and mouse whilst on the hunt to bring home a mystical missing briefcase.A vibrant, visually arresting aesthetic accompanies the melodramatic&nbsp;yet comedic storyline, and grandiose themes of villainy, with the&nbsp;expansive desert and mountainous terrain acting as a hugely cinematic backdrop to the action.&nbsp; Contrasting colour palettes - along with the hypnotic visual effects and high-end art direction - lend a huge amount of production value to the project.&nbsp;[imgtoken data:1]Action-packed and fast-paced, it's an introduction to the next chapter of the&nbsp;Wesley Joseph cinematic universe, and the artist's second video since signing to Stink Rising last year. Joseph explains that the idea for the video originated while recording the music with Leon Vynehall at his studio, The Ooz.<blockquote>The film feels out of this world and unfamiliar to me. So much happened so quickly...</blockquote>"We talked about how I wanted to create the theme music for a supervillain's return, something that felt uneasy, tense, and eerie, yet completely encapsulating - that would feel like the perfect beginning to the next chapter," he explains.&nbsp;"[The song] Cold Summer&nbsp;started to take shape at 1am after a day of working, and as soon as we got the atmospherics and drums down we couldn’t stop playing it. We wanted to make something simple that allowed my vocal to lead and bend the vibe in each section. Creating it was freeing process I think you can hear reflected in the song.[imgtoken data:2]"The supervillain concept expanded into the&nbsp;universe of the film, and I wanted to bring the alter-ego Fredrick a step forward in our world - making a video that felt cinematic, textured, eccentric, vivid and humourous at the same time. As the idea got bigger, more characters were drawn in, and when all the dots were connected it was a pretty unrealistic concept to shoot in the UK."We ended up shooting in Kazakhstan and after a ten hour flight&nbsp;and two days with next to no sleep, filming in deserts, old hotels and golf clubs in the mountains, we came back with the video. Luckily we had a great team out there who facilitated the idea and made it possible. The film feels out of this world and unfamiliar to me. So much happened so quickly, it’s still a beautiful lucid blur."

Zara Asmail

Samuel Allen

Glassworks

Johnny Thorpe

Lane Casting

Zhardem Daulbayev

Nurkhat Zulpykhar

Holly Shearn

Hip Hop

Wesley Joseph 'Cold Summer' by Wesley Joseph

Wesley Joseph - COLD SUMMER (Official Video)

To mark the release of her new album The Gods We Can Touch, artist Aurora and director Alexandra Green present an ethereal, experimental live experience.&nbsp;This is a trailer for the performance&nbsp;- which streamed digitally worldwide on the 25th January - and offers a rousing glimpse at the conceptual visuals, promising energetic dance breaks, otherworldly set design and breathtaking soundscapes.&nbsp;&nbsp;The livestream has already happened, but replays of the show can be purchased at&nbsp; https://www.momenthouse.com/aurora.&nbsp;

Alexandra Green

Nailah Clair Blissett

Bullion Productions

Joel Spencer

Kia Fern Little

Fin Melluish

Jim Bracher

Decca Records

Experimental

Aurora 'A Touch Of The Divine' by Alexandra Green

Aurora-'A-Touch-Of-The-Divine-'-by-Alexandra-Green

Trinity Ellis directs a mesmerising promo for Shygirl's latest track.&nbsp;Opening with an extended instrumental, we see Shygirl - real name&nbsp;Blane Muise - sitting on a platform in front of a projection screen, which loops lo-fi, candid footage of the artist.&nbsp;Diving into ethereal performance setups, the hypnotic aesthetic is achieved through striking VFX and glossy cinematography, whilst the glamorous styling and art direction elevates the fashion-forward style of the concept.&nbsp;

Trinity Ellis

Lauren Mills

CEBE Studio

Claire Burman

Joey Barlow

Jeremy Valender

Mark Gee

Kairo Jones

Connor Adams

Nell Kalonji

Virginie Pinto Moreira

Porsche Poon

Amy Dang

Megan Lee

Ysabel King

Because Music

Alt-Pop

Shygirl 'Cleo' by Trinity Ellis

Shygirl-'Cleo'-by-Trinity-Ellis

Nwaka Okparaeke directs an alluring live promo for Olivia Dean's Growth, where the artist performs her EP in its entirety.&nbsp;Backdropped by stunning custom-made sets, Dean is at home in the sunsoaked, nostalgic concept.Incorporating natural elements with elevated structures and decor, each frame of the visual is entirely absorbing, and provides the perfect visual match to the&nbsp;sumptuous pop soundscapes - and the reference to the climactic scene of The Truman Show&nbsp;is wonderfully executed."Working with Olivia on this video felt like the perfect match. We both genuinely connected to the ever-changing journey of emotions within growing," says&nbsp;Okparaeke.&nbsp;"For Growth,&nbsp;I wanted to create a live performance video that looks delicate and beautiful but takes us on a rollercoaster of worlds, reflecting how the songs go back and forth from assured to sombre, vulnerable to optimistic."&nbsp;

Nwaka Okparaeke

Agile Films

Precious Mahaga

Josh Fashola

Eno Enefiok

Dan Deighton

Ollie Cipres

Matti Moka

Amii Mclntosh

Shamara Roper

Bea Sweet

Kaz Ove

Asad

Connie Meade

Sana Khan

Beau Pritchard James

Olivia Dean 'Growth' by Nwaka Okparaeke

Olivia Dean - Growth (Live from a Dream) | Breakthrough | Amazon Music

Milo Blake directs a thrilling video for prxz's Child In Red.&nbsp;Infused with a dystopian, mythical narrative and a striking monochromatic colour palette, the visual explores a struggle between digital oppression and the natural world, and features knockout performances from its young cast, notably the lead girl - playing the Child In Red.&nbsp;Emotionally charged and thrilling in its execution, the nightmarish vision is a new high for Blake and team.[imgtoken data:1]&nbsp;

Milo Blake

Jordi Estapé

COMPULSORY

Kiran Mandla

Jamie Tarr

Danny Rumbelow

Adam Singodia

Ethan Lodge

Kian Altmann

Joshua Coniglio

Charles Gamble

Alex Gregory

Lee Fairweather

Awal

prxz 'Child In Red' by Milo Blake 

Prxz-'Child-In-Red-'-by-Milo-Blake-

Tash Tung&nbsp;directs the powerful visuals for Shaybo’s new track My Sister,&nbsp;featuring Jorja Smith.The video uses the backdrop of&nbsp;a church&nbsp;to deliver a strong sermon of empowerment to victims of domestic violence.Tung&nbsp;constructs a religious experience, with women of all ages standing in the congregation listening to Shaybo’s message. Intimate in the way it portrays emotion in the audience, the concept mirrors the deeply personal subject matter of the track. These setups are interspersed with shots of a dancer, standing strong yet delicate with her movements.The sermon empowers the audience to help pull themselves out of the dark place they find themselves in, and&nbsp;ends&nbsp;in an expansive landscape, visually representing greener pastures and an overall message of hope.[imgtoken data:1]

Tash Tung

Izzy Graham

Blink

Laura Northover

Elliot Zelmanovits

Gabriel O’Donohoe

Hunter Daly

Sam Koroma

Elise Butt

Tom Mangham

Black Kite Studios

Tamara Mennell

Shaybo ft Jorja Smith 'My Sister' by Tash Tung

Shaybo-Ft-Jorja-Smith-'My-Sister'-by-Tash-Tung

Olivia Rose captures the mournful stage after a failed relationship, in her promo for&nbsp;Sasha Keable and Jorja Smith's new track Killing Me.Exploring inner strength and identity, the video is built of lingering vignettes which showcase a shared experience, with both artists wearing the same clothes, repeating each other's movements and learning to grow from the pain of their past.&nbsp;The considered styling and art direction reflect&nbsp;the tumultuous emotions in the track, whilst refracted light and water effects add a rich texture to the aesthetic.&nbsp;

Sarah Asmail

Art Director

Videos featuring Sarah Asmail

2022 (6)

2021 (13)

2020 (3)

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