Editor

Jack Singer

Sam Ryder, the UK's impressive runner-up at this year's Eurovision Song Contest with Spaceman, returns to action with another irrepressible performance in Alex Southam's celebratory song-and-dance production for Somebody.For the unapologetically sunny track, Southam puts his own spin upon a great tradition of videos that have reimagined the old-school Hollywood musical. And that turns out to be&nbsp;pretty much the ideal vehicle for&nbsp;Ryder's larger-than-life persona.In a picture-perfect European city, Ryder&nbsp;bounces through main street, finding dance partners at the café and cinema, launching himself from a scissor lift,&nbsp;and stopping off for a quick snip at the barbers before multiplying before our eyes in his big finale. He busts some unfeasible moves in a various ways&nbsp;that recall those classic Spike Jonze videos for Bjork's Oh So Quiet and Fatboy Slim's Weapon Of Choice. And finally director and artist put there own playful twist on the classic Texas Switch.[imgtoken data:1]"The brief for the video came with a few buzz words - fun, quirky, sunny, bright, bold and joyful - and so that's exactly the sort of video we set out to make," explains Southam.&nbsp;"A handful of film references were shared,&nbsp;one of which is probably glaringly apparent in the final video. But we wanted to up the ante and make it feel super-playful - with it's tongue firmly wedged in its cheek - so that's when the use of doubles and the Texas Switch came into play."The video was filmed in Belgrade, on what Southam describes as "one of the most bonkers backlots I've ever seen." It was also in the middle&nbsp;of the extreme heatwave that has scorched Europe this summer, but "we had an absolute blast making it," he says."I want to call out DoP Murren Tullett’s stellar work and Jay Revell on choreography duty - those boys came correct. But to be fair everyone smashed it.&nbsp;I'm still gutted we didn’t get to use the jet-ski set-up - but I did throw a man off a scissor lift, so its all swings and roundabouts."As for Sam Ryder, can he really be as unfeasibly cheerful as he seems? "Sam is the real deal," asserts Southam. "A genuine and super upbeat chap always with a smile. So we wanted to capture him spreading those good vibes around and highlight his infectious personality."

United Kingdom

Sandra Subic

Dusan Miceta

Alex Southam

Ryan Morgan

Sam Davey

Polly Millner

OB Management

OB Productions

Katie Dolan

Dragan Šapić

Murren Tullett

Sam Holmes

Marija Djikic

Draza Zivanovic

Aljosa Korencan

Dragan Jovic

Milan Mihajlovic

Zoran Krstic

Jay Revell

Mari Macleod

Katarina Erdeljan

Irena Miletic

Gordana Sladic

Homespun

Thomas Mangham

Black Kite Studios

Jakob Thorlhallssan

Parlophone Records

Sam Ryder 'Somebody' by Alex Southam

Sam-Ryder--'Somebody'-by-Alex-Southam

Josh Thornton-Allan directs an strikingly art directed performance&nbsp;promo for James Bay's Give Me The Reason.&nbsp;Effortlessly elegant, the video centres on Bay's emotional performance of the song, further elevated by impressive art direction and inspired lighting.The emblematic backdrop of a glowing orange sun provides a canvas for some striking silhouettes, and matches the emotive thematic elements in the lyrics.“I was really interested in the work of Olafur Eliasson, an artist who uses large scale light constructions in his work - particularly monochromatic light,” explains Thornton-Allan. “This seemed like a really unique way to explore the shifting emotionality of a dying relationship."We approached the lighting from a purely practical position, creating a monochromatic lighting setup with our giant sun and then during the chorus filling James with colour using regular, chromatic spotlights.”&nbsp;It is a perfect example of simplicity done right, and a promising comeback for the singer-songwriter, in anticipation of his third studio album.&nbsp;[imgtoken data:1][imgtoken data:2]

Kirsty Oldfield

Andrew Patrick

Karen Clarkson 

Josh Thornton-Allan

Finn James

Mouthpiece

Hello Love

Jon Wong

Hélio Ribeiro

Kai Blamey Nguyen

Justin Theodore

Shane De Almeida

Josh Ighodaro

Charlie Cullen

Jonny Thorpe 

Glassworks

James Sieradzki

Republic Records

Singer-songwriter

James Bay 'Give Me The Reason' by Josh Thornton-Allan

James Bay - Give Me The Reason (Official Music Video)

Francis Wallis directs a playful performance promo for Kawala, featuring the group in a perpetually expanding universe of parallel rooms and scenarios.The video boasts a fun, conceptual aesthetic which more than lives up to the name of the track, inspired by the&nbsp;Droste effect. It's&nbsp;put to excellent use here, with a contemporary, slick twist, which feels suited to the cinematic world built within the video.&nbsp;With a trippy edit and brilliant performances all-round, the concept has the right balance of effects and live-action, and feels really fresh.&nbsp;"The lyrical content immediately made me think of the Droste-style effect, which is basically the effect of a picture recursively appearing within itself," explains Wallis.&nbsp;"Creating this visual landscape for our chorus meant that we could repeat our scenes rhythmically, bringing a hypnotic sense of repetitiveness within our variations that felt perfectly suited to this track."Most importantly this felt like a great way to highlight that sense of disorientation and at times claustrophobia that often comes when relationships are on the rocks or at the end of their course in the way that Jim sings about."[imgtoken data:1][imgtoken data:2]

Sarah Asmail

April Hughes

Patricia Humm

Francis Wallis

India Bradshaw

FAMILIA

Ailsa Robertson

James Duffy

Thomas English

Isusko Garcia

Llwellyn Harrison

Irys Steel

Robyn Rowan

Vlad Barin

CHEAT

Szabolcs Moradi

Cabbage Film Factory

Indie

Kawala 'Hypnotized' by Francis Wallis

KAWALA - Hypnotized (Official Music Video)

Francis Wallis explores the idea of an interconnected society, in his&nbsp;promo&nbsp;for&nbsp;the enigmatic Spencer Ramsay.&nbsp;Intermixing retrofuturistic graphics and high-tech themes, the anachronistic video for Love With You follows a scientist who develops an artificial intelligence, and has to teach her what it means to be alive.&nbsp;Hallucinogenic patterns and luminescent tattoos add a psychedelic streak to the concept, allowing viewers to experience the otherworldly circumstances the artificial intelligence finds herself in.&nbsp;

Jerome Danvers

Eno Enefiok

David Wright

Benjamin Smith

Iona Greaves

Massimo Fillipe

Johnny Savage

Jenny Meister

Adrian Rux

Jonny Tully

Stephanie Lavington

Louis Danckwerts

Polydor Records

Dance

Spencer Ramsay 'Love With You' by Francis Wallis

Spencer-Ramsay--'Love-With-You-'-by-Francis-Wallis

In Thomas Ralph's video for Prospa, the young protagonist embarks on a remarkable journey - after his death.For the UK dance-electronic act's increasingly euphoric Want Need Love, Ralph confronts&nbsp;some well-worn nostrums about the Afterlife, and then gives them a proper rave-style makeover. This out-of-body experience bears all the&nbsp;hallmarks of a seriously psychedelic experience.&nbsp;This is partly due&nbsp;to Ralph collaborating with macro photographers Chris Parks and Roman Hill on sequences that echo sequences from 2001: A Space Odyssey to Altered States,&nbsp;and beyond. As a result this road traffic accident victim passes experiences extraordinary beauty as he transitions to his&nbsp;new post-Life reality.[imgtoken data:1]

Thomas Ralph

Daniella Manca

Thomas Hoffman

Caviar

Nina De Taye

Jordan Vanschel

Didier Frateur

Tim Janssens

Flup Marinus

Daphne Zwanenberg

Angela Hart

Felipe Szulc

Martin Goodwin

Margaux Baruch

Nomad Editing Company

Hands London

Marco Grey

Polydor

Electronica

Prospa 'Want Need Love' by Thomas Ralph

Prospa - WANT NEED LOVE (Official Video)

Olivia Rose directs a celestial, otherworldly promo for Lancey Foux.&nbsp;Known for reinterpreting masculinity through a female gaze in both her&nbsp;photography and video projects, Rose's concept exists in a parallel space and time, evidenced by surreal imagery - a fish covered in luminescent butterflies, as an example - and a soft, introspective performance, leaning into a certain vulnerability that shapes the entire narrative.&nbsp;It's a wonderful, unexpected vision, and one of the most unique promos of the year, arriving just a couple of weeks before 2020 finally ends.&nbsp;

Olivia Rose

Francois Larpin

Voodoo Pictures

Rob Rogan

Giselle Garcia

Amelia Hazlerigg

Benji Kirkman

Nathan Lloyd 

Jonny Boomer

Ciaran Beale

Nick Royal

Marina Belfon-rose

Tamara Mennell

Jim Spartling

James Hackett

Virgin EMI

Richard Fearon

Alternative/ Indie

Lancey Foux 'Poison' by Olivia Rose

Lancey-Fouxx-'Poison'-by-Olivia-Rose

Obaro Ejimiwe aka Ghostpoet emerges from the darkness in this oozey, surreal&nbsp;nightmare directed&nbsp;by Thomas James.This is a change-up from James' usual emphasis on narrative, but it is such a singular&nbsp;visceral performance video that is has its own emotional impact. With Ejimiwe performing while covered at times in a treacle-like substance, it's&nbsp;viscerally, uncomfortably&nbsp;gooey - beautifully shot by Diana Olifirova.&nbsp;&nbsp;&nbsp;

Thomas James

Jamie Gamache

Connor O'Hara

Joe Starrs

Diana Olifirova

Dan Villanueva

Adam Farquharson

Simon Battensby

Cynthia Lawrence John

Amp; Big Buoy

Alice Clark

Richard

#039; Russell

#039;stretch

Lowkey Films

Sean Mayo

PIAS

Jakob Gierse

Alternative

Ghostpoet 'Concrete Pony' by Thomas James

Ghostpoet – Concrete Pony (Official Video)

Francis Wallis decries society’s addiction to screen culture in this taut, idealistic video for Naughty Boy.Calum Scott performs in a flashing subway carriage, packed out with commuters glued to their cel-phones. Meanwhile, a fed-up protagonist makes it his personal mission to rid the city of phones. The two storylines converge, and in a momentary blackout, he swipes a carriage-worth of phones.As you might expect, there is an uproar. Which is quickly subdued by an impromptu dance party.There is some grand, sweeping photography from Scott Siricusano, who tranforms cold screen light into a unique motif.

Natalie Uglow

Toby Walsham

Izzy Hameed

Scott Siricusano

Kyle Frank

Shaw Fisher

Simona Cristea

Coffee & TV

Naughty Boy ft Calum Scott 'Undo' by Francis Wallis

Naughty-Boy-Ft-Calum-Scott--'Undo'-by-Francis-Wallis

As the sun rises, Liam Bailey gives a&nbsp;heartfelt&nbsp;performance of a song that confronts the issues of&nbsp;self-hate and rebirth, in another collaboration with James Beale.&nbsp;&quot;This time I had some things to write about,&quot; says Bailey.&nbsp;&quot;The idea of not being self-confident, not being able to look in the mirror and so on. So instead of hiding myself I wrote about those things, based on me looking in the mirror and writing while I was looking in the mirror.&quot;&quot;Liam and I wanted to create something that reflected this introspection,&quot; adds James Beale. &quot;We wanted light and dark. A moment alone where your mind goes over and over. Almost lost in the scale of everything else. But also including hope in the form of a new day. A simple visual that elevates the words.&quot;

James Beale

Jack Bingham

Joel Honeywell

Joseph Bicknell

First Access Entertainment

Liam Bailey 'You Saw The Devil In Me' by James Beale

Liam-Bailey-'You-Saw-The-Devil-In-Me'-by-James-Beale

Liam Bailey&#39;s collaboration with Maverick Sabre becomes a boozy heart-to-heart in an otherwise deserted London pub in James Beale&#39;s video for Brother, Why You Gotta Love Her.You gotta love a good old-fashioned lock-in.

Harry Wheeler

Pete Wade

Amy Dang

Peter Oppersdorff

Soul

Liam Bailey 'Brother, Why You Gotta Love Her' by James Beale

Liam-Bailey-'Brother,-Why-You-Gotta-Love-Her'-by-James-Beale

Zhang + Knight bring Nao into a discombulated world, where a night walk on a deserted street makes the telephone wires fizzle and burst into flame.It&#39;s a highly atmospheric showcase for Another Lifetime - the first track from the angel-voiced Nao&#39;s new album Another Lifetime - beautifully shot by Norm Li.

Jack Singer

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