Naughty Boy ft Calum Scott 'Undo' by Francis Wallis
Francis Wallis decries society’s addiction to screen culture in this taut, idealistic video for Naughty Boy.
Calum Scott performs in a flashing subway carriage, packed out with commuters glued to their cel-phones. Meanwhile, a fed-up protagonist makes it his personal mission to rid the city of phones. The two storylines converge, and in a momentary blackout, he swipes a carriage-worth of phones.
As you might expect, there is an uproar. Which is quickly subdued by an impromptu dance party.
There is some grand, sweeping photography from Scott Siricusano, who tranforms cold screen light into a unique motif.
"It was clear that Naughty Boy and Calum wanted to add a sense of depth behind what played out on screen in their video. The idea of commenting on screen addiction, something now so deeply ingrained within our culture felt like the right idea to pursue.
"Surely this is something that most people can relate to, but at the same time I also understand its not something with an easy fix. If anything I think the first step is just accepting that this might be an issue, and from there we can look at how to change."
|Focus Puller||Kyle Frank|
|Executive Producer||Toby Walsham|
|1st AD||Izzy Hameed|
|Director of Photography||Scott Siricusano|
|2nd AC||Shaw Fisher|
|Post production company||Coffee & TV|
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