Cat Velez - 16th Nov 2015

Riff Raff's recently-signed director Ivana Bobic, has delivered Bloc Party’s bumpin' new video The Love Within, featuring an array of performers compelled to dance by the song’s pulsating guitar riff.

With choreography by the ever-talented and highly productive Holly Blakey, known for her work on videos for Florence and the Machine's Delilah, Jungle's Time, and Young Fathers' Shame. 

IVANA BOBIC:

“This was such an exciting track to work on. The psychedelic spirituality of the lyrics (like the line ‘don’t you want to get high?’) got me thinking about a shape-shifting karma. 

"I wanted the video to be all about reincarnation through dance, a celebration of joy and freedom. The cast of characters transform one into another with a big surreal twist at the end. Holly Blakey's choreography really pushed each dancer’s personality and style but each with moves that linked them together in the transitions, a way of seamlessly shifting one character to the next with an edit trick. 

"Tony Miller (DoP) brought the endless tracking shot to life in the huge shopping centre, we wanted everything to be moving forwards all the time, graphic and strong with the wide lenses. 

"The best moment of the night shoot was dancing in the shopping centre with Kele and the crew. It was exactly the middle-of-the-night weirdness I had imagined.”

PRO Credits

Credits

DirectorIvana Bobic
ProducerRob Jelley
Executive ProducerMatthew Fone
Director of PhotographyTony C Miller
Art DirectorNoam Piper
WardrobeNil Tomakan
HairSian Duke
EditorJack Singer
ColouristJon Leese-Pomfret
Post production companyFour Walls
VFXAndy Brown
Lead actorBen Totty @ Bam
CommissionerNatalie Arnett
LabelBMG
ChoreographyHolly Blakey

Cat Velez - 16th Nov 2015

Related Content

video

Sigrid 'Strangers' by Ivana Bobic

Rising star Sigrid's irrepressible charisma is given full rein in Ivana Bobic's stylish video for Strangers. It showcases the Norwegian singer's amazing performance …

Promonews - 4th Dec 2017

video

The Kooks 'Forgive & Forget' by Ivana Bobic

Ivana Bobic directs a smart and stylish video for The Kooks' Forgive & Forget, with a stylised band performance video 'in the round', eventually surrounded by dancers who are, …

David Knight - 13th Aug 2014

video

Nothing But Thieves 'Wake Up Call' by Ivana Bobic

So how would you react if your life suddenly became an action movie? In Ivana Bobic's fastmoving promo for indie rock outfit Nothing But Thieves' Wake Up Call, an average city worker …

David Knight - 14th Sept 2015

Latest News