Rob Ulitski - 8th June 2021

An unbearably intense attraction turns into an obsession, in Aube Perrie's wonderfully bizarre promo for MK. 

Pondering on the primal, animalistic nature of our subconscious, the concept presents a bodybuilder-esque character with the head of a dog... and it only gets weirder from there.

After serving a beautiful girl at his food cart one fateful day, thoughts of potential romance and happily-ever-afters plague his mind, and cause him to cast aside his long term relationship and just about every responsibility he has day-to-day.

Shot in a gritty, documentary-esque style by DoP Raphaël Vandenbussche - with terrific VFX/Flame work by Vincent Heine - it's a brilliant visual that turns a couple of tropes on their heads, and ends with a climactic display of karma.  

PRO Credits


DirectorAube Perrie
ProducerAnis Gaiji
Production CompanyMynd
Production CompanyWanda Productions
Executive ProducerPaul Le Baron
Production ManagerChloé Goueilhé
1st ADMathieu Perez
Director of PhotographyRaphaël Vandenbussche
Focus PullerCamille Autrive
2nd ACClémence Pittillioen
GafferPaul Texier
Art DirectorLouise Mekylla Bachir
WardrobeMaud Dupuy
Hair & Make-upJean Buisson-Ramey
EditorGwen Ghelid
Post ProducerVanessa Koscianski
ColouristAnne Szymkowiak
FlameVincent Heine
Director's RepresentationClaire Stubbs @ Mouthpiece
CommissionerElena Argiros
LabelColumbia Records
Other creditsProduction Assistant : Carla Pommaret Art Direction : Aube Perrie & Louise Mekylla Bachir Casting Director : Marie Gervais Location Manager : Damien Notin Starring Jamel Elgharbi, Thea Carla Schøtt & Pauline Vernet Animatronics, Mask Creation & Special Effects Project Supervisor : Guy Bonnel / Illumine Creations Dog Hair : Mélanie Gerbeau Mechatronics : Pascal Molina SFX Assistant : Kazuhito Kimura Production Designer : Louise Mekylla Bachir Production Designer Assistant : Margot Carreca Set Dresser : Elisa Gaches Dufresne, Madé Beau Construction Manager : Remi Borgnon Ripper : Antoine Sayn, Evan Sarreira, Shana Sarreira, Alicia Contini Costume Designer Assistants : France Hofnung & Louise Faillot Hair & Make-up Assistant : Maya Chancelade 1st AD : Mathieu Perez 2nd AD: Lena Turlot 3rd AD : Sarah-Rebecca Bajavi 1st Assistant Camera : Camille Autrive 2nd Assistant Camera : Clémence Pittillioen 3rd Assistant Camera : Juliette Le Bagousse Gaffer : Paul Texier Electricians : Johan Van Der Voort, Théo Gély & Camille Benariac Key Grip : Lola Ruet Grips : Thibault David, Camille Conroy & William Sim Sound Recordist : Antoine Reiff Runner : Léo Rodriguez, Bastien Rousseau, Jose Luiz Rodriguez & Christophe Moulet Postproducer : Vanessa Koscianski Editor : Gwen Ghelid Editor Assistant : Pierrick Maurice Mix & Sound Design : Sylvain Pierre / Kouz Tattoo Graphic Design : Charles Chedal-Anglay & Samy Bortolato Making-of & Set Photos : Dimitri Mosiniak / Saint Ambroise Partners : Mouthpiece, Illumine Créations, Vantage, Cininter, Cinesyl, Hiventy, Cosmic Talents, Logifilm, La Rose Cast: Jamel Elgharbi, Thea Carla Schøtt, Pauline Vernet

Rob Ulitski - 8th June 2021

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