Anne-Marie finds good reason to suspect that Aitch is up to no good, in Samuel Douek's entertaining video for Psycho.Douek creates a boisterously colourful, almost cartoonish series of environments in which Anne-Marie can wreak havoc upon Aitch's attempts at serial cheating. The director's approach gels nicely with the light-hearted tone of the collaboration between two of the UK's biggest pop stars.And he gets sterling support from the production design by Tilda Bonham Carter, styling by Cora Delaney and Justin Rose, and the casting of Aitch's numerous other girlfriends."The idea of the video was to empower anyone who has been in Anne-Marie’s position before," says Douek. "It was no mean feat to pull off, shooting eight scenes in one day - including moving the entire production from one location to another."I'm really proud of what we managed to pull off and I hope the viewer has as much fun watching it as we did making it."
Promonews - 23rd Sept 2022