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Anne-Marie X Aitch 'Psycho' by Samuel Douek

Promonews - 23rd Sept 2022

Anne-Marie finds good reason to suspect that Aitch is up to no good, in Samuel Douek's entertaining video for Psycho.

Douek creates a boisterously colourful, almost cartoonish series of environments in which Anne-Marie can wreak havoc upon Aitch's attempts at serial cheating. The director's approach gels nicely with the light-hearted tone of the collaboration between two of the UK's biggest pop stars.

And he gets sterling support from the production design by Tilda Bonham Carter, styling by Cora Delaney and Justin Rose, and the casting of Aitch's numerous other girlfriends.

"The idea of the video was to empower anyone who has been in Anne-Marie’s position before," says Douek. "It was no mean feat to pull off, shooting eight scenes in one day - including moving the entire production from one location to another.

"I'm really proud of what we managed to pull off and I hope the viewer has as much fun watching it as we did making it."

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Promonews - 23rd Sept 2022

Tags

  • Comedy
  • Director's notes
  • Narrative
  • Performance
  • Pop
  • Rap
  • Love cheat
  • Infidelity

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Credits

Production/Creative

Director
Samuel Douek
Producer
Ella Kenny
Producer
Nycollas Abreu
Production Company
Executive Producer
Francesca Woods
1st AD
Joshua Jacob
Production Assistant
Lukö Osay
2nd Ad
Dennis Norty
Runners
Rowan Hutchings, Maggie Curwin, Cleo Nikki Camp
BTS
Loona Kasamets

Camera

Director of Photography
Arron Green
Focus Puller
Ben Worthington
2nd AC
James Huthwaite
Steadicam
Marcus Albertsen
Camera Trainee
Maria Barbusci
DIT
Olly Fawcett

Lighting/Grip

Gaffer
Massimo Fillipi
Sparks
Jasper Clarkson, Maxence Ewers, Elliot Morris

Art

Production designer
Tilda Bonham Carter
Production designer
Fingal Green
Art Assistant
Michael Appleby

Wardrobe

Stylist
Cora Delaney
Stylist
Justin Rose
Hair
Aaron Carlo
Make-up
Francesca Brazzo
Assistant
Sereeta Venkanah
Cast Mua
Cassandra Scalia, Iliana Mavroidaku
Cast Hair
Tia Emily Dias

Casting

Cast
Goth Girl

Editorial

Editor
Charlie France

Grading

Colourist
Juliette Wileman
Colour grade company
Absolute Post

VFX

VFX
Jon Omar

Agent

Director's Representation

Commission

Commissioner
Dan Curwin

Promonews - 23rd Sept 2022

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